In the Face of a Trust Recession, Here's How to Connect Even More Deeply with Those You Want to Serve in 2026
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 10 February 2026
⏱️ 30 minutes
🧾️ Download transcript
Summary
What does "trust recession," really mean for you and your business? Today's conversation pulls back the curtain on the ways trust has shifted in our modern age and what we can do to rebuild trust in not only ourselves, but with those we want to connect more deeply with. I walk you through what building trust looks like (it's not perfect, it's real), how to reclaim trust you've outsourced, and why congruency is the most valuable currency you can have as an entrepreneur. Now more than ever is the exact moment, the exact opportunity, you've been waiting for to show up authentically and connect with those you want to serve in 2026 and beyond!
HIGHLIGHTS
00:00 What is the trust recession?
03:15 What happens when we outsource our trust?
07:50 How to cultivate more self-trust + why it matters.
14:50 Ways to connect more deeply with those you want to serve.
17:10 Congruency is the new currency (here's why!)
24:25 How can we catch moments of incongruency when they come up?
RESOURCES + LINKS
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Transcript
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| 0:00.0 | The biggest thing that I've had to learn is this distinction between slowing down, |
| 0:09.8 | which had you told me to slow down, even a year or two ago, I would have looked at you |
| 0:15.5 | like you were crazy. What I actually am looking for is moments of stillness, moments of presence. So it's not a |
| 0:23.7 | complete slowing down. It's bringing more presence into the moment to moment parts of my day. |
| 0:31.7 | That stillness moment is where I can connect with the part of me that I'm building trust with, that deeper intuition. |
| 0:41.7 | It feels like I know what I'm supposed to do here. |
| 0:48.8 | There is this term that I've heard used a little bit on social media recently, and it's |
| 0:59.3 | had me go down this, this is if you want to know how my brain tends to function. I will go down |
| 1:04.6 | these rabbit holes of all these different thoughts that one single conversation can spark, and then I start to think about how it connects |
| 1:13.3 | to all of us. And the initial start of this rabbit hole, let's say, was this article I saw |
| 1:19.1 | referenced that Forbes came out with in December of 2025 talking about how right now there is |
| 1:24.8 | a trust recession. And they were talking about it more from the |
| 1:28.7 | standpoint of as businesses, we should be aware that trust in general is really starting |
| 1:35.7 | to change. People are losing trust in companies. They're losing trust in government. |
| 1:42.7 | They're losing trust in advertising. And I think |
| 1:46.0 | it's, it really speaks to this journey that we've kind of been on and how we've been taught to |
| 1:53.7 | relate to ourselves and also to the people in our lives. And I think this whole conversation of |
| 1:59.6 | the trust recession, not only can it influence |
| 2:02.7 | the way we do business, I actually think there's a really important lesson for each of us |
| 2:07.5 | individually because my take on it was this is so in line with a positive shift that I'm |
| 2:17.0 | actually noticing in myself, in the people in our |
| 2:20.1 | community, that I think if you're just a business looking at this externally, you could say, |
... |
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