Hi, I'm Jeb Blunt, author of People by You, and this is the Selling and a Crisis Daily Sales Briefing.

Each day until this crisis is over, I'll be focusing on the topics that we're all worried about in this unprecedented time.

How do I engage prospects the right way?

How do I advance and close the opportunities in my pipeline?

How do I find new markets? How do I protect my accounts? How do I keep my job? How do I maintain a positive mindset?

And what do I need to do right now to come out on the other side of this crisis better than I am today?

All right, we are live at the daily sales briefing, selling in a crisis. better than I am today.

All right, we are live at the daily sales briefing, selling in a crisis.

Our focus today is the basics and the fundamentals.

A quick story.

My son, who played Little League baseball, and I know Little League is not going right now,

and a lot of parents and kids are sad, but we'll just relive the glory days, was on a team that you could describe as the bad news bears. I mean, they just were not very good, not the most talented team. And a lot of the other teams in the league were much more talented. They had better baseball players. And we had this coach who his whole focus was on the final medals. Like one of the one of his core like rules was you always ran everywhere you always had to run because he figured if he could get his team just

focused on a hustle that they could they could out hustle other players and and and he focused on

just the fundamentals in fact he said this over and over and over again all we're going to do is

focus on hitting the ball on catching the ball on throwing the ball. In fact, he said this over and over and over again. All we're gonna do is focus on hitting the ball, on catching the ball, on throwing the ball, and on running bases, just those basic fundamentals. And he drilled those fundamentals over and over and over again. And even though his circumstances, the group of players that he landed with, were not that great. He didn't get the best team in the world. By having the team focus on the fundamentals repeatedly every day, every day, every day, every day,

they were able to rise up and become a team that could beat all of the best teams in the league,

go to the playoffs and win.

And this is my message to you today.

I just want you to think about one thing. What to the most

successful people in the world all have in common? What they all have in common is that they

have an adherence to and a focus on the fundamentals. If you're a doctor or a musician or a salesperson

or a fireman or a nurse anywhere in the world or a teacher, any of those professions,

...