Imran Amed and Tim Blanks on a Most Unusual Fashion Month

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 15 October 2020

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Amed and Blanks reflect on this season’s collections, the shift to digital and the limitless potential power of creative collaboration.

LONDON, United Kingdom — This last fashion month has been unlike any other. After much of the year working under lockdowns, brands largely shifted to digital channels to showcase their newest collections. In the latest episode of the BoF podcast, BoF Founder and CEO Imran Amed and BoF Editor-at-Large Tim Blanks reflect on the season's most compelling moments and lasting impact.

Virtual presentations haven’t always landed, but this season felt different, said Blanks. “There was so much thought and creativity and ingenuity applied to new ways of doing business and new ways [of showing work]... It was a very different ball game.”
In London, Blanks was struck by female designers like Bianca Saunders, Ahluwalia and Supriya Lele who “did these super strong presentations that were provocative and affirmative and positive,” he said. Overall, London Fashion Week was defined by a joyful defiance during a time of crisis. In Milan and Paris, Blanks and Amed referenced Prada and Rick Owens as two of many shows that stood out to them.
This season also made clear the power of strong partnerships. Through creative collaborations between designers and filmmakers, brands have managed to bring their collections to life to audiences the world over. “It changes the fundamental conception of fashion being about the designer, now we have a much more collaborative thing happening,” said Blanks. “That’s a shift, I think.”

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Transcript

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0:00.0	The obvious question people had to ask themselves, how does fashion fit into this changed world?
0:07.5	How is what I do relevant? How can I make it relevant?
0:10.6	It seems unlikely that we'll have a so-called normal fashion week in January or February either.
0:16.7	So what do you think is going to happen?
0:19.8	I think it's a sort of, it's a reflection of how we're going to get by, how we're going to get through this crisis.
0:24.6	Everybody's going to get through this crisis.
0:26.6	We have to help each other as much as we can, as much we're allowed to from our bubbles and our isolation cells.
0:38.7	Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion, and welcome to the
0:43.4	BEOF podcast.
0:44.6	Around this time of year, each season, Tim Blanks and I sit down for a chat to recap the
0:50.3	fashion season that was.
0:52.4	It's a tradition that we wanted to continue again this year,
0:55.0	in this very unusual season,
0:58.0	even though neither of us have attended a physical fashion show all season.
1:02.0	But it was an interesting season for technological innovation and creativity.
1:08.0	Here's Tim Blanks, Inside Fashion.
1:15.6	Hello everyone, this is Imran Ahmed, founder and CEO of the Business of Fashion,
1:21.6	and I am here with my friend and colleague Tim Blanks, editor at large, of the business of fashion.
1:30.3	And usually around this time of year, Tim and I do a debrief on the fashion week that has gone by.
1:39.3	And it's usually been informed by some of the chats that Tim and I have in the back of a car
1:46.6	shuttling from one show to another in all of the fashion cities.
1:52.3	But this has been, it goes without saying, a fashion season that was very different.
	...

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