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How I Built This with Guy Raz

Impossible Foods: Pat Brown

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 11 May 2020

⏱️ 65 minutes

🧾️ Download transcript

Summary

When he was nearly 60, Pat Brown left a dream job to pursue an ambitious mission: to create delicious meat from plants. As a biochemist, he'd become alarmed at the destructive impact of meat production on the environment, so he set out to make a burger so juicy and flavorful that even meat-lovers would crave it. After some painstaking research, Pat's team created the Impossible Burger, and famous chefs started to feature it in their restaurants. In 2019, the Impossible Whopper launched at Burger King, and today Pat's company, Impossible Foods, is valued at nearly $4 billion. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:27.0

Hey, it's Guy here, and before we start the show, I wanted to let you know about a short anonymous survey that you can take to let us know what shows and podcasts you're listening to.

0:37.0

If you want to help, you can go to npr.org-podcast-survey.

0:41.0

It won't take up too much of your time, and this is a great way to support your favorite shows.

0:46.0

That's npr.org-podcast-survey. And thanks.

0:51.0

We had half the company basically, to some extent, going out to soybean farms for the better part of a year.

1:01.0

And it was, in retrospect, a bad idea.

1:06.0

But this is the kind of thing you have to do.

1:09.0

You have to be not afraid to try things that may fail.

1:15.0

I can tell you for certain, we are going to have more expensive failures in the future.

1:21.0

And if we're afraid, well, we shouldn't be trying to do this.

1:25.0

From NPR, it's how I built this.

1:34.0

A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

1:41.0

I'm Guy Ross, and on the show today, have Pat Brown's mission to slow climate change,

1:47.0

let him to launch impossible foods, and to invent a plant-based burger that tastes and even bleeds, like beef.

2:00.0

Along the 101 Freeway in San Francisco, are tons of billboards that advertise startups that can deliver cannabis to your home faster.

2:08.0

Their ads for enterprise software to help you manage projects, and even a company that has robots to prepare your made-to-order pizza.

...

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