Hey, fam, welcome to the free trail podcast in a special bonus episode here where we are making an important announcement

about On and the presenting sponsorship of this summer's official launch of TrailCon

soft launching in 2024.

TrailCon returns to Palisades Tahoe June 24th and 25, with the critical support of On the Swiss running and performance

brand that's been growing massively in recent years. As you'll hear, TrailCon is meant to be a

gathering of the trail running industry and community to have important conversations, make connections,

interface with brands and their products,

learn, be inspired, and generally celebrate our amazing sport, the thing that ties us all

together and that we are all incredibly passionate about. Sandwich between Broken Arrow and Western

States race weekends, of course, TrailCon hopes to eventually create a bridge between these two iconic and independent events,

offering a valuable experience to everybody who attends.

This episode is broken into two parts in the first half.

David Kilgore joins the show again.

David is the global head of outdoor

athlete strategy and has been a critical member of the On team for years. He speaks about the partnership

from On's perspective and how the brand is thinking about the trail market. Generally, in the

second half, our TrailCon partners, Brendan Madigan and Doug Emsley, join the show to expand a bit on

the format and the vision for what we hope TrailCon achieves in 2025 and beyond. Before we get

to it, final word for me, TrailCon is completely free and open to the public. A link to the

registration can be found in the show notes of today's

episode, and it's June 24th, 25th. So go sign up. We hope to see you there.

David Kilgore, Florida, man. welcome back to the podcast, buddy.

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