Importance of Being Honest, Real, and Relevant When Pivoting Your Business with Erin Sanderson | Episode 166

She's Equipt with Jennifer Allwood | The Christian Business Coach for Women

Jennifer Allwood: Christian Business Coach

Entrepreneurship, Business, Marketing

4.9 • 1.9K Ratings

🗓️ 29 April 2020

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

2020 will forever be the year of pivoting! Many businesses are making big changes during these COVID-19 times, but change happens all the time and it doesn't have to be scary. Sometimes we have a huge passion for one thing and create a business and then go into another season and need to make a change. Pivots in business can be great and so powerful! Whether you are having to make a shift because of the current pandemic or because God has planted a new direction in your heart, I encourage you to frame it in a positive way. On the other side of a pivot is a brilliant and beautiful new story!

Hit the Highlights

[5:40] Knowing when to pivot

[10:50] Planting the pivot seeds

[16:10] Handling pivots on social media

[18:50] Corona Girl Talk

[20:40] Things to consider when you are pivoting

[22:35] Making your pivot RELEVANT

[26:15] Seasons change

All About Erin

Erin started her journey with small-town South Dakota roots and a big rock n' roll dream. She knew music was her passion and moved to Nashville as soon as she turned 18 to make her dreams a reality... and that she did. Erin toured the country sharing the stage with acts like Evanescence, Halestorm, and Candlebox. As well as writing songs featured on MTV, Keeping Up with the Kardashians, and more. Now she's chasing new dreams as the CEO of the non-toxic skincare called "Skin", and is getting ready to launch her clothing line! Most of all she's using her life story to inspire women to chase dreams of their own with her virtual girl gang "She's A Rock Chick".

Important Links

Website: http://fitrockerchickskin.com/
Instagram: FitRockerChick

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Transcript

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0:00.0	Hey friend this is Jennifer and this is the Jennifer Allwood show the
0:03.2	podcast for women who want to learn how to live an intentional life or
0:06.4	build their creative business. I'll be giving you my very best business tips
0:10.0	bringing you interesting guests giving you a daily dose of Jesus,
0:13.0	and I'm committed to always keeping it real.
0:15.0	Grab a cup of coffee and let's dive in.
0:17.0	I'm so honored that you're here.
0:19.0	Aaron Sanderson, welcome to the podcast.
0:27.0	Thank you so much.
0:28.0	I've been looking forward to hanging out with you on your podcast for so long.
0:31.0	I'm excited.
0:32.0	Well, literally, though, we've just sat here and talked for 15
0:34.0	minutes before I even hit record we should have just been recording the whole time
0:37.0	because it was some interesting conversation but it really was I am so glad to have you
0:41.4	here to introduce you to my audience.
0:44.3	So I'm going to tell them how I know Aaron.
0:45.9	So I met Aaron when I was at a business conference in what city where are we in?
0:52.6	Laguna.
0:54.4	Yes, and so I see you walk into the room in a tutu and I'm like,
1:00.0	who is she because we're clearly related somehow? and I've got to know who that is?
1:04.8	You remember that outfit?
1:06.0	I do.
	...

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