Imara Jones on the Strategy Behind Trump’s Anti-Trans Ads

The Cut

New York Magazine

Documentary, Personal Journals, Society & Culture, Arts, Fashion & Beauty

4.4 • 1.7K Ratings

🗓️ 15 November 2024

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Imara Jones didn't necessarily set out to be the founder of a news organization: her company, TransLash Media, grew out of a documentary series she made in 2018 about being trans in the age of Trump. The organization has been reporting on the trans community ever since — reporting that is now more urgent than ever. So today, we speak to Imara about the election and how she’s leading in this moment. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This podcast is brought to you by eBay.
0:02.7	This is what you do when you have high standards and fancy all the fancy things,
0:06.9	like a Dior saddle bag or that diamond tennis bracelet.
0:10.4	You go to eBay.
0:11.9	There, you'll find new loves that will never disappoint.
0:14.8	Whether it's that vintage pearl necklace or brand new ruby earrings,
0:19.3	a prodig cross-body bag, or classic watches like that Rolex oyster
0:23.5	or that Cartier tank, all expertly authenticated.
0:27.7	On eBay, there are no limits to your high standards.
0:31.2	Yeah, eBay, the place for new, pre-loved, vintage, and rare fashion.
0:36.9	eBay, things people love.
0:39.9	The cut. The cut. The cut. The cut. The cut. In 2018, Amara Jones made a documentary series
0:51.5	about being trans in the age of Trump. She called it translash.
0:56.3	And it struck such a chord that soon, the idea expanded and became an independent news
1:01.1	organization, trans lash media. Since then, Amara and her team have done incredible reporting
1:07.0	through articles, podcasts, more short films, zines.
1:12.3	And one of the stories she's focused on is how anti-trans attacks became an important
1:16.8	political strategy for the Republican Party and President-elect Donald Trump.
1:22.3	Now, I know this is not a political news podcast.
1:26.0	This is still a series about leadership, still conversations with women who provide different
1:30.7	perspectives on work.
1:32.6	But given the news, Amara and I ended up talking about what felt most urgent, and that is her
	...

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