Claire Mazur & Erica Cerulo Want to Give Romance the Marvel Treatment

The Cut

New York Magazine

Documentary, Personal Journals, Society & Culture, Arts, Fashion & Beauty

4.4 • 1.7K Ratings

🗓️ 18 October 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Claire Mazur and Erica Cerulo love a steamy, swoony romance novel. They also love a good business opportunity (Claire & Erica were behind the beloved yet shuttered retail company Of a Kind). And as they got deeper into the romance genre, they saw one: people don’t just read romance novels – they build universes around them with fan fiction and lively TikTok discussion. So Claire & Erica launched 831 Stories, an entertainment media company built around romance novels. Today, we chat about what that really means, and how they’ve learned to work together over their 14-year business partnership (spoiler: it involves learning to fight). Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This is what you do when you have high standards and fancy all the fancy things,
0:06.8	like a Dior saddlebag or that diamond tennis bracelet. You go to eBay.
0:12.0	There you'll find new loves that will never disappoint.
0:15.0	Whether it's that vintage pearl necklace or brand new ruby earrings,
0:19.0	a proud of cross body bag, or classic watches, like that Rolex oyster or that Cartier tank all expertly
0:26.2	authenticated. On eBay there are no limits to your high standards. Yeah, eBay the for new, pre-loved vintage and rare fashion. eBay, things people love.
0:40.0	The cut. The cut.
0:42.0	The cut. The cut.
0:44.0	The cut.
0:45.0	The cut.
0:48.0	Second chance.
0:49.0	Fake relationships.
0:51.0	enemies turned lovers. friends turned business partners.
0:56.3	These are just some of my favorite tropes.
0:58.7	And the last one is the story of my guest today.
1:00.9	Claire Mezer and Erica Serulo.
1:03.0	Like many meet cute start, Claire and Erica met in college.
1:06.0	Years later, they launched the beloved, yet sadly shuttered retail company of a kind.
1:11.0	Now, they've started a new venture. It's called 831 stories and it's an
1:16.5	entertainment company specializing in romantic fiction and it just published its first book,
1:20.9	Big Fan, about a political strategist who is hired to help
1:24.4	launch the solo career of her childhood boy band Crush. I wanted to talk to Claret Erica
	...

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