Welcome back or welcome to the Single Trek podcast. I'm your host Finn Melanson and in this episode,

I am joined by Danny Moreno, Leah Yingling, and Brett Hornig to riff on an idea that Danny had

earlier this fall called Battle of the Brands. Without giving too much detail here in the preview,

this episode starts with Danny's description of how the concept works, who would be involved, how scoring works, stuff like that.

In the lead-up to this episode, we put together and created a spreadsheet, which I've linked to in the show notes of this episode,

showcasing all of the athletes that we think could be involved and we spend the middle half of the

episode analyzing those teams. We then conclude the episode discussing whether this is something

athletes, brands, and fans might be interested in. We talk about possible event locations

and much, much more. Before we get started, this episode is brought to you by gnarly nutrition.

Use code single track 20 at checkout for 20% off your next order.

It's also sponsored by Kodiakks.

Use code single track 15 at checkout there for 15% off your next order.

With that, let's get started.

Danny, I think that you presented one of the greatest ideas of 2022

in a recent Instagram post that you titled Battle of the Brands.

And we're also joined here today, by the way, by frequent co-hosts, Leah Yingling, Red Hornig,

and we're going to get into it all together in a minute.

But I have a few questions for you on this topic just to get into it all together in a minute.

But I have a few questions for you on this topic just to kind of set the table for the audience.

And just high level to begin with, can you talk about what this battle of the brand's idea

is in the context for it?

Yeah.

...