You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

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Guys, he had us for SaaS company a couple years ago, raised $1.2 million and then sold for

$3 million, still managed to make a bunch on that because he was really the major shareholder

there.

Then said, you know what I mean?

Use this money by an e-commerce brand.

Failed miserably.

Flash sold that.

Then got into Matter Made where now he works with some of the fastest growing brands you've heard of Lume, G2,

these kinds of fast-growing SaaS companies, helping them decrease KAC or increase revenue and drive more pipeline.

Charges on average call at $30,000 a month in revenue, currently working with 10 customers,

and they'll do about 3.6 this year up from, or sorry, down from 6.1 last year,

but last year was VC dollars flown everywhere or was the heydays.

Now spinning off his design agency to do that.

Hey folks, my guest today is Eli Rubel.

He's been a marketing advisor to some of the most iconic technology companies of our generation,

including Dropbox, loom, com, product board, and many others.

His agency Mattermade.co helps early stage companies reduce KAC and drive sustainable

demand.

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