Wacoal America - The Right Bra Changes How You Look and Feel

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 24 October 2022

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Yotpo.

Miryha says, “there are a lot of brands that have entered the market and have been founded by marketers instead of product designers or innovators. They identify a consumer pain point and decide they are going to enter the market and solve that problem."

She continues, “but in reality, all they have is a great marketing angle and a product that ultimately doesn't deliver. It's attributed to them not having the infrastructure and the design team and the quality teams, et cetera, et cetera, who know how to make that type of product. At Wacoal, we own the entire process.”

Today we interview Miryha Fantegrossi, SVP of Merchandising and Design for Wacoal America. Wacoal is a premium bra brand that believes that wearing the right bra can change a woman’s look and her outlook. Fit, quality, comfort and craftsmanship are what we know them for.

We have a lively discussion about the origins of Wacoal, why she loves the industry, the design process at Wacoal, and how they are partnering with Susan G. Komen® for a Fit for the Cure where they already donated millions for a breast cancer cure. Please visit their site for more info on how you can help with the cure for breast cancer.

Topics include:

* Miryha’s gratefulness for her first internship and for her current role at Wacoal
* Why she loves the industry
* The Wacoal Origin story
* The secret to the Wacoal longevity
* How their fit consultants work with retail sales people
* Why having their own manufacturing is a competitive advantage
* The Wacoal “Aha Moment”
* The Wacoal design process breakdown and why their designers are both creative and technical
* The Size & Shape equation and why it is so crucial to success
* How they make products that will last
* Where to begin on the Wacoal journey
* And more…

Join Ramon Vela and Miryha Fantegrossi as we break down the inside story of Wacoal America on The Story of a Brand.

For more on Wacoal, visit: https://www.wacoal-america.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

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Transcript

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0:00.0	We have customers who come into the fit room and they may be wearing XYZ brands when they come in and they,
0:08.2	you know, they lament about all sorts of issues that they have with this bra and how they're a hard to fit size or this out of the other thing.
0:16.9	And within 10, 15 minutes of working with one of our fit consultants, we put them in a bra
0:23.6	and they look in the mirror and we've educated them on the five points of fit.
0:30.4	And all of a sudden they feel like a completely different person.
0:35.0	And we call it the aha moment.
0:36.7	They're like, I didn't even know a bra could feel this good.
0:40.4	I didn't know a bra could make me look like this.
0:53.8	This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies.
0:59.8	I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase.
1:05.3	So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission,
1:10.9	so you can decide which products are worth buying and which brands are worth supporting.
1:18.6	Mariah says, there are lots of brands that have entered the market and have been founded
1:24.1	by marketers instead of product designers and innovators.
1:28.4	They identify a consumer paying point and they decide they're going to enter the market and
1:33.2	solve the problem.
1:35.0	She continues, but in reality, all they have the great marketing angle and a product that
1:42.3	ultimately doesn't deliver.
1:47.2	And it's mostly attributed to the fact that they don't have the infrastructure, the design team, the quality teams, etc., etc., etc., who know how to
1:54.8	make that type of product. At what call, we own the entire process.
2:08.9	Today, we interview Mariah Ventegrosi, SVP of merchandising and design for Wacall America.
2:18.9	Wacall is a premium bra bra brand that believes that wearing the right bra can change a woman's look as well as her outlook.
	...

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