IKONICK - Inspiring Others to Follow the Dream

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 24 September 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, Mark Mastrandrea (Brazil), Co-Founder at IKONICK, shares with us their process of taking motivational messaging they love and combine it with popular culture and visual content to truly remarkable pieces. IKONICK provides affordable art that helps the everyday-go-getter find the motivation to start the day. Mark's story proves to entrepreneurs that no matter the journey nor the barriers that get in the way nothing is impossible. Taking this idea and turning it into portrait form, the average consumer could take this motivation with them to the office, have it in their home, or whatever space they hope to personalize. Here's the rest of the story.

In part two, Mark discusses The importance of branding and it’s longevity; How to build a consistent pop culture brand in Los Angeles; Selling Art; The importance of using your connections; Building a network; COVID Impacts; And so much more.

Join us while Ramon Vela interviews Mark in Part 2 of this episode and listen to him share the inside story of a brand.

For more on IKONICK visit: https://ikonick.com/

Visit our sponsor:

Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	I think entrepreneurship is very sexy right now
0:23.8	and people think they want to be an entrepreneur,
0:25.5	but it's very hard to be an entrepreneur.
0:28.0	It's a lonely fucking life, too.
0:30.8	So my advice to people, especially in their 20s,
0:34.6	is about you as you,
0:35.9	going back to how I continuously am learning, I would go, I would not be
0:41.3	concerned with money and I would do anything in my power to learn from the smartest person
0:48.3	in the world that is doing the thing that I want to do. It's really that simple. So go work for the smartest people.
0:56.8	I mean, one day I'm going to have a son or a daughter and all of my smartest friends,
1:01.1	they are going to intern for her and they're going to work for it. That's a fact.
1:09.3	Hey, don't forget to listen to part one of this amazing feature. Now, let's get back to the story.
1:16.1	But typically I wait a little bit later to start asking these questions. But I mean,
1:21.9	from an emotional standpoint, let's do like a little, let's do a little, uh, uh, experiment.
1:30.5	From an emotional standpoint, um, describe your brand like, you know, versus those values that you,
1:38.3	that, you know, what, like, define your brand from the standpoint of emotion and values.
1:45.1	Like, what is it that you want people to feel?
1:48.2	And then, you know, tell me, is that the feedback you get from other folks?
1:53.1	Yeah, I think the easiest way to put it, the simplest thing is just you can do it.
2:00.2	I mean, think about it, man. I was in the shitter when I was 30 years old.
	...

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