Casca Design - Resist Fast-Fashion and Reduce Consumption

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 26 September 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Braden Parker and Kevin Reid, Co-Founders of Casca Design, tell us about creating the shoe that lasts for years. High-quality tech shouldn’t just be for marathon runners but for the everyday person running to the office every day rain or shine. Whether it’s rainwater damage or the constant walking tears, Casca is dedicated to bringing quality shoes for your every day. Not only is getting into the shoe game hard with preexisting brands and popularity, but Casca was also out to create the ultimate shoe. The perfect design to lessen the number of shoes needed while adding to functionality and comfort. So listen in as Braden and Kevin talk about breaking the stigma of uncomfortable shoes as they achieve the impossible.

In the first part, Braden & Kevin discuss: What is Casca; The origins of the Co-Founders; The details of the perfect everyday shoe; Prioritizing functionality; COVID Impacts; Buying a shoe that lasts; Getting over start-up complications and building off of them; The Yin and Yang of Casca; The importance of bringing something new to the market; And so much more.

Join us while Ramon Vela interviews Braden & Kevin in Part 1 of this episode and listen to them share the inside story of a brand.

For more on Casca Design visit: https://casca.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	And I think honestly like that, you nailed it.
0:24.2	Like comfort and also quality is something that people are caring more about.
0:30.5	I think people are less inclined to buy things that are going to run out and have to be disposed of in a few months.
0:37.0	And, you know, one of our sort of big
0:38.9	unique selling points is that we have a shoe that's going to last for years. And so that,
0:44.6	that messaging really resonated and we saw that across our marketing.
0:53.3	What do fast growing direct to consumer brands like Brooke Lennon, Chubbies, and Hint have in common?
0:59.0	They all grow with Clavio.
1:02.0	Clavio is the ultimate marketing platform for e-commerce brands.
1:05.0	It gives you everything you need to send memorable, branded emails, text messages, and more,
1:10.0	so you can build strong relationships
1:12.1	that keep your customers coming back. And smart targeting is Clavio's superpower. It's built for
1:18.2	creating ultra-specific audience segments using unlimited data from your e-commerce store and marketing
1:23.6	stack. That way, you can make sure that the right message reaches the right person
1:28.4	at the right time. Plus, Clavio gives you all the tools to create your ideal customer
1:34.1	experience with flexible automations, predictive analytics, and more. And that's why it's
1:39.1	trusted by more than 40,000 brands like Compare Beauty, Huckleberry, and Living Proof. Curious about how Clavio can help your
1:46.4	brand grow, visit clavio.com to schedule a demo with an expert today. Again, that's clavio.com,
1:53.4	K-L-A-V-I-O-O-com.
	...

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