Igniting a Brand & Following Your Gut with Health-Ade Co-Founder Daina Trout

Just Grow With It with Natalie Barbu

Natalie Barbu

Education, Business, Entrepreneurship, How To

4.8 • 982 Ratings

🗓️ 27 February 2023

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 202: Today’s episode is Natalie’s favorite of 2023 so far, so you know you’re in for a treat! Daina Trout, current CEO & Co-Founder of premium kombucha brand Health-Ade, joins Nat to break down all things business from her views on the role of CEO (and why she’s transitioning out of that role) to the art of hiring to communicating through packaging and brand values. Unlike the entrepreneurs that we often hear from, Daina and her two co-founders didn’t originally go into business due to their passion or need to problem solve; they fell into the kombucha space only after making the decision to start a company (open to ALL ideas at first) and after deciding to take a step back from their original concept. Daina and Natalie come full circle in today’s convo as they start and end with the importance of following your gut, which is both Heath-Ade’s mission and a general rule of thumb that both women follow as entrepreneurs. Today’s episode dives into: Why marketing is both an art and a science How promising a lifestyle rather than simply a product can lead to more brand loyalty The two-fold vision and mission behind Health-Ade kombucha The importance of connecting with your consumers face to face How Daina’s experience at the farmer’s market influenced the trajectory of Health-Ade Why a CEO constantly needs to be problem-solving and compartmentalizing, no matter which stage of growth the company is in Why there are actually an infinite number of ways to do things “right” The reality of facing imposter syndrome and feeling fraudulent in business Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow along @heathade and find today’s guest @dainatrout. Thank you to our sponsors for making this episode possible. Check out these deals just for you: The Farmers Dog - Get 50% off and free shipping on your first box of fresh, healthy food at thefarmersdog.com/REALREEL Supergut - Head over to Supergut.com and use code REALREEL to save 20% off your order Apostrophe - Get your first visit for only five dollars at Apostrophe.com/REALREEL when you use our code: REALREEL Shopify - Sign up for a one-dollar-per-month trial period at shopify.com/realreel Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This podcast is brought to you by Podcast Nation.
0:04.0	If you can get into that space where you're actually promising a lifestyle, you're
0:16.5	promising something much more meaningful than just a product. I think you can
0:21.4	get real loyalty like so for us when we started making
0:24.9	kambucha our vision was that we were for sure the best tasting kamucha on
0:29.2	highest quality kamucha but really what we wanted people to buy into was the concept of follow your gun.
0:36.0	Welcome to the Real Rail where I take you behind the Instagram reel and into the real lives of entrepreneurs real and
0:45.0	I take you behind the Instagram reel and into the real lives of entrepreneurs, content creators, and anyone who inspires me and may inspire you too.
0:49.0	I'm your host, Natalie Barbu, and let's get into it.
1:00.0	Hi everybody, welcome back to the real podcast with me Natalie Barboo. I am in a good mood this morning because this is going to be I don't want to say it's the last
1:05.3	episode but it's going to be one of the last episodes where all you're going to be hearing is audio.
1:10.1	We're introducing video podcasts. You guys we are introducing a video podcast they will be living on my YouTube channel and I actually saw that YouTube just announced something pretty huge for podcasters. I'm to look it up before I totally misspeak but I'm pretty sure they're letting you put now podcasts in like a separate folder so we could still live on my channel because obviously I don't want to start from scratch but it won't like interrupt my YouTube channel it says that they're doing an ongoing experiment where the platform allows a handful of creators to make
1:44.6	podcasts in the YouTube studio, upload them with just a static image instead of a video and
1:49.2	distribute them to the main YouTube app.
1:51.0	Okay, so I guess it's not video podcast but whatever it is
1:54.4	YouTube is going to start prioritizing podcast whenever social media networks do
1:58.8	these experiments like when Instagram was experimenting with short-form video or even if you think back to when Instagram was experimenting with short form video or even if you think back to when
2:04.4	Instagram was experimenting with like IG TV you could kind of see that it was going to start
2:08.9	prioritizing video over photos even if it at that moment it was not doing that. I'm not saying that
2:14.2	YouTube is going to start prioritizing podcast over YouTube videos but they're
2:18.2	going to be pushing podcast and that's like a hundred percent sure. So, anyways, I'm going to be doing a video podcast.
2:25.3	I set up a studio in my office.
	...

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