At the show, I want to very quickly say thank you to our podcast sponsor, which is hostfully,

so those of you that have been hiding under a rock for a very long time and don't know who

hostfully are, they are one of the market leaders in the digital guidebook world. If you haven't yet

got a digital guidebook for your hospitality business, please make sure it's the thing that you do

today. The best thing about digital guidebooks is it is free to get started. Go to h-o-s-t-f-u-l-l-y.com

and you can get a free digital guidebook today from hostfully. What you can do from there is you can

inform your guests about any changes that are currently happening in your local area. You can tell

them Wi-Fi codes, you can show them how to use the dishwasher and all of those amazing things. It's

not just for rentals, it can be used for bed and breakfasts as well. So go and get your free

digital guidebook by going to hostfully.com. There is a freemium option you can upgrade to get more

digital guidebooks and more features. When you do that, if you'd like two months free, please put

boostly to m-b-o-o-s-t-o-i-2-m in the coupon code section, you'll get two months free. I'll be back

later in this episode just to mention, hopefully, one more time, but just want to say thank you so

much to all of the team at hostfully for continuing to sponsor the podcast. It means the world. So let's

get on with the show. So there is a very recent report part out and in this report, it was created

by a huge suite. A huge suite, you may know, is a very popular social media schedule

in tools. In the report, it basically wanted to do a big social media, however,

everybody's using the internet, et cetera. One of the really key things to me, and I'll just

bring up the report now on my screen so you'll be able to see, is that digitally around the world,

unique mobile phone users, $5.27 billion, for a $7.85 billion on this planet and a 67% of them

are using their mobile. Now, this is a massive shift, even more so than what it was in 2020 or 2019,

more and more people are using their mobile phones to do what they need to do, whether that is

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