4.8 • 18.1K Ratings
🗓️ 15 December 2025
⏱️ 34 minutes
🧾️ Download transcript
Today's episode is a fireside chat/Q&A I had with the Founder's Mastermind! I talk about several topics including the concept of platforms and cultures in social media marketing, 2 big revelations I had in my career so far, the things that bring me the most happiness, the story behind why I started garage-saling, my thoughts on AI, how to make your content thrive, a hot take on humanity and so much more!
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| 0:00.0 | You don't fully understand how the tone and tenor and the creative strategy of a reel in Facebook works differently than a TikTok. |
| 0:08.0 | And you may not know exactly the platform nuances of all the things you can do with that reel. |
| 0:14.0 | Are you using the filters? Are you using, you know, the add-ons? Where is the URL placed? |
| 0:19.0 | There's an incredible misunderstanding |
| 0:21.6 | on how much goes into the creative strategy |
| 0:24.5 | to make all of this work, |
| 0:26.9 | especially if you're good at running ads |
| 0:28.6 | because the money hides the bad creative. |
| 0:31.7 | You think you're doing well on your $39-cac |
| 0:34.9 | when if you did the creative strategy right, |
| 0:37.2 | it's actually 16. |
| 0:38.3 | Before you go to the podcast, I've got a big announcement. |
| 0:41.3 | I know several years ago, a lot of you bought 12 books of 12 and a half |
| 0:45.3 | to get the NFT, the book games NFT. |
| 0:48.3 | I also know that a lot of people have dropped off on their journey |
| 0:51.3 | with V Friends, which is a massive mistake. |
| 0:53.3 | Because what we're doing on Burn Island and what we're doing on base with book games |
| 0:57.7 | is remarkable. |
| 0:59.3 | So you need to go to VEEFriends. |
| 1:02.1 | VFriends.com slash old books. |
| 1:05.1 | Go to vFriends.com slash old books with an S. |
| 1:09.9 | You will go to that landing page |
... |
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