one of the great mistakes that small businesses make

is they may be so good at marketing.

They have that salesmanship, they have that marketing,

but their product sucks.

You know, and I think, you know,

all that good marketing does against a bad product

is speeding up everyone knowing that your product sucks.

This is the Gary Vee audio experience.

When you hear the phrase branding that bites,

what does that mean to you?

When I hear that, it sounds like someone wanted to use the word bites

to mean, you know, works or hits or whatever word you want to put in there. But at the end of the day, what I think, you know, works or hits or whatever word you want to put in there.

But at the end of the day, what I think, you know,

Alison so masterfully did and other companies that have done it,

there's so many people in the business world

that are so obsessed with understanding how every single penny

returns a dollar, right, or nickel or a dime.

And for me, when I hear that sentence, before you go to the podcast, I've got a big announcement.

I know several years ago, a lot of you bought 12 books of 12 and a half to get the NFT, the book games NFT.

I also know that a lot of people have dropped off on their journey with VFriends,

which is a massive mistake because what we're doing on Burn Island

and what we're doing on base with book games is remarkable.

...