Hi, my name is Lewis Howes and welcome to the Daily Motivation Show.

So the most successful pitches, the next thing we found this was very, very clear, is that the more that the pitchers could spark dopamine,

the more likely they were to get a deal. Now, dopamine

is a very complicated chemical. So just for our purposes, food, eating something. No, giving them

like, oh, try my. Yes, yes, yes. I was like food. Yeah. And if they were eating it, like taste

testing, like opening something. Try it. Taste it, smell it, lick it, touch it, feel it, wear it, play it.

Any of those senses, we love.

So when we are doing something that's different, that's tactile,

so yeah, touch, smell, taste, wear, play, do try,

that was going to wake the sharks up.

Dopamine is a little bit, it's a very complicated

chemical, but I want to talk about it a little differently. It does feel good, right? So if they were to say that sharks, sharks, today I have a gift for you. The brain goes, ooh, a gift, a gift, a gift, gift, gift, gift. Oh, give me something. Right. Dopamine is like that feeling of, I want it, I want it, I want it. It's a excitement, but it's also

motivation. So what they found is that when people have a lot of dopamine, they are more motivated

to do things. They are more motivated to figure out a deal. They are more motivated to ask questions.

So when a pitcher went in and not only had some kind of an interactivity, some kind of a surprise for them, and some of it, sometimes it was a surprise. And they would literally say, and guess what, sharks? Right. What? Right? We want to know what that is because we're like dopamine, dopamine, dopamine, dopamine. So it doesn't have to be like, you don't have to walk in every meeting and hand out and throw out Snickers bars. Right. Love a Snickers bar and that will work

really well. That will work. It will work every time. But it's also verbal surprise. So it's also

saying, today I have something really special to share. Right. Anticipation. It doesn't even have

to be something major. It can be throwing in those little elements of surprise that people can look forward to. And here's the biggest one. So this is research that blew my mind. It changed the way that I write emails. So if you write a lot of emails, this study is for you. So I'm going to break it down. It's kind of a complicated study. So here's what they did. So researchers had participants come into their lab and do like a little quiz,

like a little math test. One group of participants read a set of directions that was very simple.

Please take the following quiz, take your time, use a pencil, tell us when you're done. Very simple

set of directions. The other participants

got the same set of directions, but they sprinkled in a couple of achievement-oriented words.

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