In today's day and age, you don't need more information. You need the exact right information at the

exact right time and nothing else. If you want to make money online and become a millionaire in 2025,

I'm breaking down the exact step-by-step playbook for how to do it. Every single media company that

has become very large has struggled financially to the point of either going under or having to be

bought by a billionaire. I'm going to sit down with John Yusay, who is one of the best known journalists about creators.

How do you approach your business as a creator so you can scale much more quickly than a lot of

the other folks you may see out there?

You don't always have to be the expert if you can borrow somebody else's 10,000 hours.

I want to build like a lasting

company. I have to build it out in a way where I am not the single point of failure. So we're

going to break down, not ideas about how to go viral and make money, but my actual playbook. Let's get into it.

Hi and welcome back to the Big Deal podcast. I'm Cody Sanchez. This show is growing at such an insane rate. Like, no seriously, it's kind of crazy. And yet, over half of our regular viewers haven't actually subscribed. It's a free way of supporting the show and it helps us to grow the show and bring you even better guests. So if you could double check that you've hit that subscribe button, I would be so grateful from the bottom of my heart. Thank you. And as my friend Andy says, don't be a ho. Share the show. You know, it's funny. As I've been doing more interviews with big creators, they've shown me a lot of stuff behind the scenes. I've seen their brainstorming documents. I've seen their notion docs or processes. And I kid you not when your team showed me your notion page and some of your

projects. Like I felt like a part of my brain that didn't even exist. Like started to like blow

open because it's the way you approach it and some of the systems, I wanted to ask you about

that. Because I think a lot of folks, myself included just do things and we don't have a system

around it. So we end up recreating

the wheel. How do you approach your business as a creator to make it so you can scale and

grow much more quickly than a lot of the other folks you may see out there? Yeah. Well, the first

thing overall we do before the tools and tactics is really like a mindset thing. Haven't you heard

a ton of creators say

like, well, I got burned out. So I didn't want to do it anymore. I think burnout actually happens

because we don't have processes. Yeah, well said. So if we had processes and systems and people

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