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The Futur with Chris Do

Identity, Style, and Belonging w/ Priscilla Lau | Ep 380

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9998 Ratings

🗓️ 13 September 2025

⏱️ 51 minutes

🧾️ Download transcript

Summary

Chris Do sits down with strategist and partnership builder Priscilla Lau to talk about the business of relationships. From her early days at Google and YouTube to launching Representation Matters, Priscilla shares how she helps creators and brands build partnerships that grow both revenue and community. They cover the creator economy, selling without sleaze, the “zone of genius,” and why identity and style matter in business. This episode is packed with insight for anyone wanting to level up their creative career while staying true to themselves. Timestamps: (00:00) Intro (03:05) Google/YouTube partnerships origin story (07:06) Asian American identity journey (09:02) Learning sales; 70% close (15:02) Style permission and fit (19:47) “Clothes are tools” framework (21:04) Travel uniform: layers, pockets (23:15) Style as social icebreaker (28:31) Defining your zone of genius (44:31) Legacy, parenting, purpose, service (49:00) Caltrain joy; closing reflections Hey listeners!   Here is a savings opportunity for the AIGA Design Conference in October.  Use code: 25DCTHEFUTUR15 for a 15% discount on your ticket.  ⁠https://www.aiga.org/design/aiga-design-conference⁠ Check out today's guest, Priscilla Lau: Instagram: ⁠⁠https://www.instagram.com/priscillaylau/?hl=en LinkedIn:⁠⁠ https://www.linkedin.com/in/priscillalau Check out The Futur: Website: https://www.thefutur.com/ Courses: ⁠⁠https://www.thefutur.com/shop⁠⁠ Linkedin: ⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠ Podcasts: ⁠⁠https://thefutur.com/podcast⁠⁠ Instagram: ⁠⁠https://www.instagram.com/thefuturishere/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠ Twitter: ⁠⁠https://x.com/thefuturishere⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠ Youtube:⁠⁠https://www.youtube.com/thefuturishere⁠⁠ Check out Chris Do: Website: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ LinkedIn:⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠ Facebook:⁠⁠https://www.facebook.com/BizOfDesign⁠⁠ Instagram:⁠⁠https://www.instagram.com/thechrisdo/⁠⁠ Twitter:⁠⁠https://x.com/thechrisdo⁠⁠ TikTok:⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠ Threads:⁠⁠https://www.threads.net/@thechrisdo⁠⁠ Zaap: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ Clubhouse:⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠ Behance: ⁠https://www.behance.net/chrisdo⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

I believe the reason why podcasts are so powerful is because the potential to have real conversations.

0:07.2

Oftentimes what I do is I have guests on my show.

0:09.2

I ask them questions.

0:10.6

But the surprising thing to me is our most popular episodes are almost always when I'm in dialogue with someone.

0:16.7

And I recently met Priscilla at an event in Austin during South by Southwest.

0:21.4

And we're having a really engaging conversation.

0:24.3

And I was wishing, first, it was quieter, but more importantly, that it was recorded so that you all can participate or at least listen in, one of the kinds of things we're talking about.

0:33.6

So we're going to use this episode as a way for us to talk, just as two people would,

0:38.6

but to have the ability to record and share it with others. So I am Priscilla Lowe and you're

0:44.1

listening to the future. Without any other setup, let's just get right into it. Sure.

0:55.9

Well, first of all, thanks for having me, Chris.

0:57.9

I'm Priscilla Lowe.

1:02.5

I'm a strategic partner and creator advocate working in the creator economy.

1:06.3

I have a consulting company called Representation Matters, where I help creators, founders, and companies build partnerships that grow revenue and relationships.

1:13.2

Okay. You're using a lot of terms that people use in different ways when you say partner and

1:18.4

grow revenue. Explain to me like I'm a dummy. Yeah. I mean, my life is very much built around

1:25.1

partnerships. I joke that I'm a partnership ninja, but my

1:29.1

passion is building community and connection with people. And I know those words are also used a lot.

1:34.6

But I am of the age when you started recording 10 years ago. So that is refreshing for me that

1:41.0

there's still opportunities for me to grow here. But I just find a lot of

1:46.5

value in getting to know people and finding something that I can help them with. So, you know,

1:52.7

I graduated a long time ago, started out my career in sales. And where I was able to provide value

...

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