there's definitely two sides to the marketing equation and that is basically generating the business

but then if you don't fulfill the second half which is completing the business in a way that

all your clients are happy and you can only do that with good employees and a good business model, then your

business is never going to grow. I don't have any magic answer as far as hiring people, but

again, I think you hit the nail on the head that that is just as important at the front end part

of the business, which is bringing in the leads, bringing in the business, and then executing the

business. And, you know, I talk about that in my book, Building Billion Dollar Brands, that if you're

going to build a brand and a long-lasting brand and something that can grow to a billion dollars,

you have to execute both sides of those equations. You have to be a good marketer on the front

end and bring in the leads and the sales and then make sure that you have happy customers.

Welcome to the Home Service Expert, where each week Tommy chats with world class

entrepreneurs and experts in various fields like marketing, sales, hiring, and leadership to

find out what's really behind their success in business. Now, your host, the Home Service

Millionaire, Tommy Mello. Welcome back to the Home Service expert. My name's Tommy Mello, and today I have Rick

Cesari with me. He's an expert in direct response marketing, direct response television

marketing, strategic marketing, plans, branding, video production, and mostly marketing. This is

what he does. He's based out of Seattle, Washington. He owns a company

Rick Sasari Direct Response Video Pioneer from 2018 to present, direct branding chief marketing

officer from 2017 to now. That's Asari Media founder, President CEO from 1994 to 2007.

Rick is a direct-to-consumer D-C marketing consultant.

For over two decades, he has used direct response strategies plus video marketing to help build iconic brands such as the Juice Man, Sonic Care, the George Furman Grill,

oxyclean, clarisonic, rug Care, the George Furman Grill, OxyClean, Clarasonic, Rug Doctor, Momentus Golf,

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