ICYMI: Why is Trader Joe's a Bricks and Mortar Store

Inside Trader Joe's

Trader Joe's

Arts, Nutrition, Health & Fitness, Food

4.7 • 4.2K Ratings

🗓️ 15 May 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

Why doesn’t Trader Joe’s have online shopping? Why don’t you deliver? The answer is, we believe the store is our brand, that what happens within the four walls of your neighborhood Trader Joe’s is a huge part of what makes Trader Joe’s special. Our business is built on people – the people who shop in our stores and the people who work in our stores – and a constant flow of new and exciting products, offered at excellent, everyday prices. In other words, we’re a bricks and mortar store on purpose, and with purpose. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop.

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0:00.0	At Trader Joe's, we say the store is our brand.
0:04.6	And that means so many things, including the idea that we're really into what consumer
0:10.1	packaged goods, people, CPG people, what they refer to as bricks and mortar.
0:16.4	Why is that?
0:17.6	We should explain.
0:19.0	It's another ICYMI in case you missed it, many episodes of Inside Trader Joe's.
0:31.0	ICYMI?
0:33.0	Why is Trader Joe's a bricks and mortar store?
0:37.8	We should start with this idea of bricks and mortar.
0:41.2	It's such a literal physical built out kind of thing, the actual building blocks of a store.
0:48.0	It really just means a real place with real people buying real products.
0:53.3	And that is what we do.
0:54.9	That is our business model.
0:56.5	And we love it.
0:57.5	We love being a real place for a whole bunch of reasons.
1:01.8	And not just because it's where we started.
1:04.8	It's because we're good at it.
1:06.4	And it's because we know how to go about it.
1:09.1	And it's because doing it allows us to keep doing it really well without any of the distractions
1:15.4	and all of the costs that ultimately might get passed on to those shopping with us were
1:20.0	we to pursue them.
1:21.5	All of those other things that retailers have started doing in the last couple of decades
	...

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