Hey, I'm Candice Lim, and you're listening to Icy Y-M-I.

In case you missed it, Slate's Podcasts about Internet Culture.

And this was the week Kate Middleton went missing.

The Willy Wonka experience, scammed Glasgow residents,

and Rebecca Ferguson sent true detectives out for blood.

And so much happened that we might dive deeper into one of these hot

topics next week. So on this show, we only have time to cover a few of the internet stories going on right now, which makes me thankful that substacks like Lincoln Bio exist.

Rachel Carton is the writer behind Lincoln Bio, a newsletter about working on social media, creating

clever content, and making sure your boss never asks you to go viral.

Now, those are Rachel's words, and you might have seen Rachel's work as a social media consultant

for brands like Kava, W Westow, and Epicureus.

Now, right before starting her newsletter, Rachel was a social media manager for Bonapetit.

She worked at the Food magazine for about four years until the summer of 2020,

when a racial and labor reckoning led to Adam Rappaport, resigning as editor-in-chief.

Test kitchen stars like Priya Krishna, Sollel Wealy and Rick Martinez leaving the

brand and Talent like Molly Bause Claire Savits and Rachel herself departing soon

after as we'll touch on in this episode and Rachel herself departing soon after.

As we'll touch on in this episode, Rachel resigned because as a social media manager,

she felt it was important to genuinely love and believe in the brand she works for.

But her departure also brought up questions about the

unseen and unappreciated labor behind social media work. So on today's show, I'm

diving into Rachel's Internet Diaries to find out what's been the hardest part of running her

...