Ibis’ Roxy Lo Talks Mountain Bike Design
Singletracks Mountain Bike Podcast
Singletracks.com
4.7 • 574 Ratings
🗓️ 10 December 2018
⏱️ 29 minutes
🧾️ Download transcript
Summary
We get inside the head of Ibis’ product designer, Roxy Lo, to find out what it takes to design iconic, high-performance mountain bikes like the Mojo, Ripmo, and new DV9.
--Keep up with the latest in mountain biking at Singletracks.com and on Instagram @singletracks
Transcript
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| 0:00.0 | Something unexpected has arrived in Happy Meal. Teenage Mutant Ninja Turtles and Hello Kitty and friends are teaming up for the ultimate collab. |
| 0:08.0 | Joining your little ones on a fun-fueled adventure. Some fun, some food, it's all inside this Happy Meal. |
| 0:16.0 | Until the 2nd of February from 11am includes one pre-selected book or toy whilst it's last. |
| 0:20.0 | Welcome to the single tracks podcast. |
| 0:22.9 | I'm Leah Barber, and today I'm talking with Roxy Lowe, bike designer for Ibis. |
| 0:28.4 | We're going to see how she went from designing housewares at Pottery Barn |
| 0:32.3 | to designing the Ibis mojo, the Ripmo, and all the bikes in between. |
| 0:37.7 | Word on the street was, you were an industrial designer, right? |
| 0:42.2 | Yes. |
| 0:42.8 | Well, were you an industrial designer first or a mountain biker first? |
| 0:46.0 | Industrial designer first. |
| 0:47.6 | Oh, so give us a little bit of background into how you went from like industrial design |
| 0:53.7 | into, well, you're the bike designer for ibus |
| 0:56.2 | how the heck did that happen so i believe that from your industrial design background you tend to |
| 1:03.9 | work on process and different products and so i spent most of my i guess out- school instruction, self-instruction, learning about products and how to make them. |
| 1:15.8 | And so first was kind of like tech stuff. |
| 1:19.4 | So anything from computer, like those old CRT block monitors. |
| 1:25.6 | Like the Apple computer that you had to pick up the whole thing. |
| 1:28.5 | But unfortunately, I didn't get Apple. |
| 1:31.1 | I was in some other brands. |
| 1:35.1 | But then I got into housewares at Pottery Barn. |
| 1:40.4 | And then I got into more consulting with different brands and like understanding |
... |
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