Ian Rogers: “Five years from now, we will have closets where we share our digital collections”

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 12 November 2021

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ledger’s Chief Experience Officer explains how — and when — fashion should tap into the NFT gold rush, as featured in the fourth episode of The BoF Show, now streaming on Bloomberg Quicktake.

Ian Rogers moved to Paris from Silicon Valley in 2015 when he was appointed Chief Digital Officer of LVMH, acting as a digital whisperer to C-suite luxury executives.

Today, as Chief Experience Officer of Ledger — a security system that provides protection for digital currencies — he is uniquely positioned to speak to the opportunities being created as crypto technologies, gaming and fashion converge.

His insights are featured in the fourth episode of The BoF Show, now streaming on Bloomberg Quicktake.

Here, we share the full interview with Rogers, exclusively on The BoF Podcast.

Explore the new report from BoF Insights, “The Opportunities in Digital Fashion and Avatars” here.

Watch episode 4, 'Why the Metaverse Is Fashion's Next Goldmine' here.

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Transcript

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0:00.0	Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion.
0:05.2	Welcome to the B.O.F. podcast. It's Friday, November 12th.
0:09.5	Ever since Mark Zuckerberg changed the name of Facebook to meta, everyone's got the metaverse on their minds.
0:15.8	But this is a topic we have been examining deeply at B.O.F recently in a new report by BOF insights,
0:22.5	examining the opportunities for fashion as physical and digital worlds begin to blur.
0:28.0	It is also the focus of our latest episode of the BOF show, a new immersive video series now
0:33.8	streaming on Bloomberg QuickTake and out this week.
0:37.0	One of the experts I met with was Ian Rogers,
0:39.7	chief experience officer at Ledger,
0:42.1	a company that helps people secure their crypto assets.
0:45.4	We discuss the Metaverse, virtual fashion,
0:48.2	NFTs, cryptocurrency,
0:50.4	and what we can expect as this new frontier for fashion develops.
0:54.9	To watch episode four on dematerialization and to explore the new report from BOF Insights,
1:01.2	please find the links in our episode notes.
1:04.0	Now, here's my full interview with Ian Rogers exclusively on the BOF podcast.
1:10.9	Ian, how are you?
1:12.4	I'm good, thank you.
1:13.3	It's been a crazy, difficult, challenging 16, 17 months.
1:17.8	How has this period been for you personally and professionally?
1:20.9	You made some big changes.
1:22.6	Yeah.
	...

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