Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion.

Welcome to the B.O.F. podcast. It's Friday, November 19th.

In the latest episode of the BOF show, a new immersive video series now streaming on Bloomberg QuickTake,

I meet a new wave of entrepreneurs challenging the luxury status quo and creating a new reality

for fashion in the virtual space. Marjorie Hernandez and Corinna Nobs are co-founders of the

Dematerialized, a Web3 marketplace for authenticated virtual goods, which they describe as the

digital department store of your dreams.

To watch episode four on dematerialization,

please find the link in our episode notes.

But now, here's my full interview with Marjorie and Corinna,

exclusively on the BOF podcast.

So I want to start with what you both do because you both work or you both created companies that are so new in a space that's still developing. So we first need to understand

what you do. Karina, what is dematerialized? So we like to think of the dematerialized as the digital department store of your dreams.

It's not like a regular online shop, it's something different.

It's something that takes you into another space, another dimension through what it looks

like basically, first of all.

So a digital department store, does that mean you say it's different from like an e-commerce shop?

What makes it different?

The thing that makes it different is we use a number of different technologies together

so that it feels one of the criticisms about digital is that it's impersonal

or people don't think that it's real.

And we use different forms of technology

...