Are you giving everything you have?

And no, I don't mean more than normal or quote unquote a lot.

I mean everything.

I'm currently reading the founder of Lulu Lemon, Chip Wilson's autobiography, and there's kind of a cool little side story in the book where, you know, he talks about his days of being a swimmer.

And one of the races he competed in was the 100 meter backstroke, which is four lengths of the pool.

And Chip mentions that the general strategy at this time was to conserve energy, right?

And then on the final lap, you turn it on, right?

You give everything you have, so you finish with that energy, you know, look good at the finish line,

and hopefully it's enough to kind of push you past the competition.

And before one of his swim meets, his dad calls him up with an idea. He says, Chip, why don't,

instead of conserving, you pretend this is only a 25 meter race, one lap, and you just go all out

like a bat out of hell. You save nothing, one sprint,

and just see how your body adapts for the rest. I think he even jokes, hey, if you start drowning,

buddy, I'll jump in and save you. And Chip, who's an admittedly mediocre swimmer at the time, he listened to his dad.

And the race starts, he goes out as hard as he possibly can for the first 25.

When all is said and done, you fast forward to the end of that race,

not only did he win, he'd broken the Canadian record by an insane amount. I think it was like

seven or eight seconds. Not because the race changed. Because his perspective changed. The way

he approached the race changed. And you think of all that potential, all of that energy

just being wasted.

It was kept in reserve to be used at a time that never arrived.

Right?

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