Simon, welcome to our way. How are you?

I'm very well, thanks. Thanks for having me.

You have become a growing voice of reason and sense in the world.

Don't you let you know the state of the world.

It's like I subscribe to Groucho Marx.

He said I would never join a club that would have me as a member.

Exactly.

Yeah, yeah.

And so I am always fascinated to know what has brought someone to that journey of wanting to share these tools in the world. And so I would

love for anyone of my audience who's new to you, for you to explain a little bit about why this is

your chosen field of expertise. My journey began by accident. This was not my path. I worked in advertising and had my own little marketing firm,

and I fell out of love with my own work. And I was deeply embarrassed by this because superficially

everything was good. I owned my own little company. We had amazing clients. We did good work.

After a few years, I don't want to wake up and go to work anymore. And so I

pretended that I was happier, more control and more and more successful than I felt, which, by the way,

is not a good thing to do. Turns out when you keep darkness to yourself, it gets darker. And that's

what happened to me. I fell into what can only be described as depression.

And it wasn't until a dear friend came to me and said something's wrong. And I used it as a safe

space to come clean. And it was such a weight of my shoulders that all of that energy that was going

into lying, hiding, and faking could now go into finding a solution. And the solution

that I found was this thing called the why, based on the biology of human decision making.

Everybody knows what they do. Some people know how they do it. But to truly thrive and feel

...