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This is Help Wanted, the show that tackles all the big work questions you cannot ask anyone else.

I'm Jason Feiffer, editor-in-chief of Entrepreneur Magazine.

And I'm New York Times bestselling author and money expert, Nicole Lapid.

The helpline is open.

All right, today I have a very special solo episode for you.

As you may or may not know, in addition to co-hosting Help Wanted with Jason, I have another podcast, Money Rehab, a daily financial news and advice show.

And I have an episode from that podcast. I would love to share with you Help Wanted listeners.

And I want to share it for two reasons.

First, this episode is based on a question from a listener that is very help line-esque.

Second, this episode really hits a topic at the center of a big headline in business news right now.

Elon Musk, who infamously bought Twitter earlier this year and has been breaking havoc ever since, renamed Twitter to X.

Now, I am not being dramatic here, but this news sent shockwaves throughout the business world.

This was so consequential because a business name isn't something you just slap on a business card who has one of those anyway.

The name is the brand.

And this story matters to the Money Rehab episode you're about to hear because this listener had a question about naming a business.

And as you'll hear, I used Twitter as an example, and as of this week, Twitter is no longer Twitter.

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