"I'm Not An Influencer— Can I Still Make Money Through Social Media? Help!"

Help Wanted

Money News Network

Self-improvement, Education, Business

5 • 1.3K Ratings

🗓️ 1 August 2023

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Whether you're looking to hire an influencer, or become one, this episode is for you. Jason and Nicole help two callers: one wants to know how big of an audience he needs before he can monetize his content, and the other is an entrepreneur who is considering hiring an influencer for the first time. To dig into both sides of the business, Nicole and Jason call up Chris Detert, the Chief Communications Officer at Influential— the largest influencer marketing company in the world by revenue. Chris gives pro guidance on what brands should look for when working with influencers, how influencers can post branded content without feeling icky and how many followers you need in order to start making money from your content (the number will surprise you!). Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This episode is brought to you by Kraken Pro, with all new trading features and a fully
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0:06.9	Its Kraken's most powerful crypto trading platform, well, ever.
0:10.6	Head to pro.krakken.com and trade like a Pro.
0:13.8	Cryptocurrencies are unregulated in the UK.
0:16.0	Microsoft Office may be subjected to capital gains tax and the value of cryptocurrencies
0:19.1	can go down or up.
0:29.8	This is Help Wanted.
0:31.3	The show tackles all the big work questions you cannot ask anyone else.
0:35.1	I'm Jason Feiffer, Editor-in-Chief of Entrepreneur Magazine.
0:38.1	And I'm New York Times' bestselling author and money expert, Nicole Lapin.
0:41.9	The Help Line is open.
0:45.4	Today's episode is a tale of two Help Line messages.
0:48.5	Here's the first.
0:49.5	Hey Jason and Nicole, my name's Jake and I have about 10,000 followers on TikTok and
0:56.0	I'm starting to think about how to monetize my content.
0:59.2	How many followers do I need before I can approach brands for deals and how do you think
1:03.3	I should go about getting them?
1:05.3	And here's the second.
1:06.5	Hey Help Line, I'm opening up a bed and breakfast in Vermont.
1:11.7	In the next year and we're working on our marketing strategy for launch, what are
1:16.2	your thoughts on influencer marketing?
	...

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