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Modern Craftsman

I Tried to Scale Up and Hated It

Modern Craftsman

Modern Craftsman

Education, Entrepreneurship, Business, Self-improvement

4.81.2K Ratings

🗓️ 23 October 2025

⏱️ 24 minutes

🧾️ Download transcript

Summary

Tyler lays out why he still self-performs—from demo and drainage to framing and trim—and where he draws the line with subs, risk, and bandwidth. We get into scaling by margin instead of volume, keeping quality tight when you're the one on the tools, and how to make a good living without taking the belt off.

Show Notes: 
00:00 Keep the belt on and make a living
02:01 Screened porch demo grading and concrete sub
05:16 Framing plan and roof timing
09:43 One job at a time and scale by margin
15:51 Frame to finish pride and profit
20:31 Back to craft and flying the self performer flag

Video Version: 
https://youtu.be/4n6Kb0WACPA

 

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Transcript

Click on a timestamp to play from that location

0:00.0

You don't have to grow.

0:01.6

You don't have to take the tool belt off.

0:03.5

There's ways that you can survive and that you can make a good living without doing that.

0:07.8

We just think that we have to.

0:13.2

Welcome back, everyone, to Midweek Modern Craftman.

0:16.3

Hope you all are having a wonderful week.

0:19.4

Mine is busy.

0:20.6

It's a short week for me, but I'm getting a lot done.

0:24.8

I've been thinking a lot lately about what it means to be, I've referred to myself as a belt on contractor.

0:32.1

And lately, I've been thinking a lot that it may, I may be closer to a self-performer as well. And that term has just

0:41.9

stuck with me and it's been in my head recently. A lot of people shy away from self-performing.

0:46.7

They feel that they've grown to the point where they can't self-perform or they want to subcontract

0:51.5

more work. And that's that's the definition of success for them where

0:55.2

they get to a point where they have enough work where they don't need to self perform all of it and

0:58.8

they could start subcontracting and I've tried that and I've done that and there's still certain

1:03.2

trades that I subcontract specialty trades that I don't have the manpower to do or the licensing

1:08.5

or the insurance to do but I like like to self-perform as many trades

1:14.0

as possible. For me, it's always, I enjoy the hands-on aspect of the project. It's been part of my

1:20.2

identity. It's how I stay connected so closely to my clients, to the craft. It does come with

1:26.3

tradeoffs. I can't be everywhere at once.

1:29.8

I at times have trouble getting into the office to maintain the business side of things.

1:34.8

I have to wear a tool belt.

...

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