Welcome to the Growth Stacking Podcast. This is Dan Martell.

I personally sold over $3 million on Instagram DMs in seven months, and I'm going to show you the entire blueprint on how you can do it.

We're talking no funnels, no VSLs, no ads, no sales calls. This is a simplest way to build an online

business today. Here's how it works. The first step is the content. Our goal on social media is to

become the best version of ourselves, to give ourselves to our audience, to share ourselves

with the world, unfiltered, exactly who we are, no constraints.

And to do that, you need to understand the character diamond. And I learned this a long time ago

from my buddy Ryan Dice. And essentially, it's a process or different components so that you can

communicate the depth of a character. And I use this exact strategy to build my personal brand so that people

get to know me because what we want to do is we want to break the trust barrier. So there's

four components. The first one is understanding what is your North Star? What are you uniquely

known for? Think about people like Elon Musk. He wants to colonize Mars. Gary Vee wants to buy the Jets. Everybody that you follow online, you know what their North Star is, but for a lot of content creators, they don't ever tell anybody what that is. The other side of the character that I'm their kryptonite, right? It's the flaw. See, some people are such perfectionist and experts. They don't want anybody to know that they have any dark side or the shadow side.

I mean, personally, my thing, and I'm a big fitness person, I do Iron Man's, I work out, is I love chocolate and peanut butter. It is one of my favorite things. I'm also a big fan of comedy. Kill Tony is one of my favorite shows on the internet. It's what I watch to go to bed every night.

And I mean, think about Elon.

Elon's favorite thing to do is memes.

He's got some kryptonite, right?

And then quirky. What is something about you that you would share that would make the person feel, well, that's kind of quirky. My personal one is I kind of have a secret addiction to real housewives. And I mean, if you want to get into debate of which one's my favorite, I'd have to probably put New Jersey in the hat followed by close Beverly Hills. But that's my quirk. What is your quirk? I had a friend, his thing is he cooks himself fresh made pasta every night. It's just a little something that makes somebody uniquely them. And then finally, what are your passions? What do you love to do? For me, I love snowboarding. I love mountain biking.

I share these things with the world. Yes, I share stuff around content and business and growth and

strategies and all those things, but I've given myself permission to share all aspects of me. So if you're

struggling on being you, give yourself permission to be yourself and unlike anybody

else. Using the character diamond, you'll be able to demonstrate who you truly are at your

core and have your audience trust you. So a lot of people have these belief blockers about content.

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