I'd love to be able to solve a problem for a customer base.

Same thing with me.

Nick, we've been chatting for under six minutes,

and we have already picked the exact thing that you need to do next.

Build a business, invest the profits.

I'm Ryan Daniel Moran, and this is Freedom Fastlane.

Hey, Fastlaners. Today we're going to be talking with long-time listener, first-time caller Nick,

who has been building a physical products brand to a specific audience, but he's had trouble

breaking out past between $5,000 and $10,000 a month in sales.

And what he's been struggling with is the product first approach.

And he listens to the amazing.com crowd and the Amazon sellers crowd about what should be done in order to take

sales on Amazon. And in a lot of cases, that's really good advice. I'm a big fan of a lot of

those guys. But what I have found the challenge to be in that type of an approach is that you

prioritize algorithms and products rather than selling to people. And that was Nick's

challenge too. Now, you can hear the conflict in his voice where he's like, I know how to serve

this person, but I'm not sure how to make it sustainable and have a long-term sales channel

that allows me to do this at scale. So we go in and we fix this for him,

and we come up with some strategies and some daily things that he can do in order to set himself

on the path to building rating customers and having predictable sales and being able to identify

if the products that he's selling are the

right ones for this audience. I know a lot of you might have product ideas or you've got products

in the marketplace, but you're not sure if they're the right ones for the business that you want to

...