4.7 • 9.5K Ratings
🗓️ 17 June 2025
⏱️ 28 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Shake Shack stock popped on its 1st slogan… so we’ll share the secret to slogans.
Trump disclosed his 2024 income (at least $600M)… and now the he’s is launching a $499 smartphone.
Tracy Anderson has pioneered the wildest concept in fitness… invite-only pilates studios.
Plus, the untold origin story of Ferrari…
$SHAK $MCD $RACE
Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Ferrari 🏎️
Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.
TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets
About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.
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0:00.0 | This is Nick. This is Jack. It's Tuesday, T-Boy, Tuesday, June 17th. Then today's part is the best one yet. This is T-Boy. The top three pop business news stories you need to know today. But exciting update, Yiddies. We are publishing an interview episode on Friday. Jack, you want to drop a hint for the besties out there? It's with the founder of a company that turns 20 years old this Friday. |
0:23.4 | All right, so here's some T-Boy trivia. |
0:25.0 | What company turns 20 years old and we're about an interview? |
0:28.7 | Let us know in the comments. |
0:29.7 | By the way, we just hit 20,000 on Instagram. |
0:32.1 | We got a free hat coming to Mara Hansen. |
0:34.8 | Thanks for helping us get there. |
0:35.8 | Thank you, Mara Hansen. Thanks for helping us get there. Thank you, Mara. But Jack, three fantastic stories for today's show. What do we get on the T-Boy? |
0:40.5 | For our first story, Shake Shack is the only major burger chain without a slogan. |
0:45.8 | Yeah. But not for long. Shake Shack's whipping up a slogan. Here is Shake Shack's slogan secret. |
0:52.0 | Shorter is more likable, but longer is more memorable. For our second |
0:56.7 | story, President Trump disclosed his 2024 personal income, golf, hotels, crypto, and Bibles. But for |
1:04.2 | 2025's income, we're going to have to add mobile phones because the president is launching a $499 |
1:10.6 | smartphone. |
1:12.4 | And our third and final story. |
1:14.5 | First, there was yoga, then spinning, then Pilates. |
1:18.0 | Now Tracy Anderson. |
1:20.3 | Tracy Anderson's workouts are so in demand that their studios are invite only. |
1:27.0 | Nick's life goal is to get one of those invites and crash the ladies Pilates workout. |
1:32.7 | Tracy, we know you're listening. What do I got to do? Come on. |
1:35.1 | But yeties, before we hit that wonderful mix of stars. |
1:38.1 | I can touch my toes. |
... |
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