I'm Attempting To Buy My Company Back (For Pennies On The Dollar)
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 15 June 2022
⏱️ 22 minutes
🧾️ Download transcript
Summary
In 2013 Ryan started a company, his first physical products company, to sell supplements to people trying to put on muscle.
He started the company with $600 and Ryan and his business partner Matthew had dreams of scaling it to 100 sales per day and and building a million dollar brand.
The company went on to do far more than 100 sales per day and was acquired for an 8-figures by a private equity company.
But Ryan always felt like knowing what he does now he could have continued growing the business to an even greater scale.
This is the story of Ryan trying to buy back the business he sold years ago.
If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business
https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode
Transcript
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| 0:00.0 | I've been keeping a secret, secret for like six months, and I'm so freaking pumped to talk to you about it today. |
| 0:12.2 | In 2013, I started a company. It was my first physical products company, and it was a supplement company specifically for men who were working out and adding muscle. |
| 0:23.5 | It was called Shear Strength Labs. |
| 0:26.1 | I started that company with $600. |
| 0:29.1 | And my partner Matthew and I had dreams of taking it to 100 sales a day. |
| 0:34.9 | Because 100 sales a day meant that it would be a million dollar business. |
| 0:39.1 | This was back in 2013, before brands were built on Amazon, before people knew how to get reviews, |
| 0:46.8 | before there were exits happening in the e-commerce space, Matthew and I built this tiny little |
| 0:52.6 | company, mostly for ourselves. We built this company for |
| 0:57.3 | other hard gainers like ourselves who had a hard time putting on muscle. And we developed |
| 1:03.1 | products that we liked. And we did a bunch of nerdy research to find out what blends would |
| 1:08.5 | be best. And we had a great freaking time building this company. |
| 1:13.1 | Together, we took that to a million dollar run rate in approximately a year. It was actually |
| 1:18.3 | just under a year. A year from concept, six months from launch. And that became the basis for |
| 1:25.0 | everything that I taught over the next almost 10 years about |
| 1:29.5 | getting a company to 100 sales a day at a $30 price point. |
| 1:34.5 | That would be a million dollar business. |
| 1:36.7 | It was my first million dollar business despite being an entrepreneur for eight years prior |
| 1:42.6 | to that point. |
| 1:48.6 | I became the foundation for my book, the story that I told in my book, the story that I told on my podcast and documented about becoming a multi-million dollar company and then |
| 1:54.2 | having an eight-figure exit in 2017. |
| 1:57.2 | In 2017, I sold that company to a private equity group out of Dallas for approximately |
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