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The Dept. w/ Omar El-Takrori

I Asked My Friend How He Charges Clients $100K... | The Dept. #91

The Dept. w/ Omar El-Takrori

Omar El-Takrori

Business, Education, Entrepreneurship, Self-improvement

4.9 β€’ 820 Ratings

πŸ—“οΈ 25 September 2025

⏱️ 58 minutes

🧾️ Download transcript

Summary

In this episode of The Dept. Omar sits down again with Richmond Dinh to break down the art of charging premium prices and building offers that command true value. Richmond shares how he’s closed $100,000 clients without giving up his time, why outcomes matter more than processes, and the powerful role of status and identity in pricing. They also discuss belief, conviction-based pricing, and why raising your prices can actually attract better clients. If you’ve ever struggled with undercharging, imposter syndrome, or knowing how to package your expertise, this conversation will give you the mindset and strategies to confidently raise your rates and serve at a higher level.


πŸŽ‰ THE DEPT. LIVE 100th EPISODE SPECIAL πŸŽ‰

https://go.tvdhq.com/thedepartmentlive


πŸ’Έ Take The Content To Cash Challenge πŸ’Έ

https://go.thevideodept.co/content-to-cash


βœ… Connect with Richmond:

https://richmonddinhcoaching.com/book-control

https://www.instagram.com/richmonddinh/


βœ… Follow Omar:

https://www.instagram.com/omareltakrori


πŸ”΄ Access to All of Omar's Gear:

https://go.thevideodept.co/gear


πŸš€ Join The Video Dept. Community πŸš€

https://www.skool.com/tvd

Transcript

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0:00.0

Yo, yo, Omar Alticori here, and we're going to jump into this conversation that I know will bless you, but I wanted to personally invite you to Las Vegas for the 100th live recording of the department.

0:14.3

We are celebrating two years of an incredible run, and we have no plans on stopping stopping but we do want to celebrate this huge

0:23.6

milestone with you and so this is a live event in Las Vegas at the video department headquarters

0:29.1

and would love for you to be in the room all the information's in the show notes in the

0:33.2

description and it's going to be an awesome time we're going to have have some coffee. We're going to do a live podcast, doing Q&A, inviting some guests, and then ultimately hanging out and we're going to feed you. And it's going to be an awesome time. It's going to be on a Saturday in November. But want to see you there. Want to shake your hand. Want to say thank you for being a part of the department fam. And so, uh, yeah, let's get into the episode. Are you frustrated with how much you're charging

0:59.7

or how much people aren't willing to pay? Or would it be nice if people would just pay you 10 times more

1:06.3

than what you're getting paid now to either do the same thing or less things. And I'm so excited to have

1:12.8

back on the department Richmond, then. We are currently in Las Vegas at the Bellagio. And there are

1:20.5

like eight beautiful, handsome looking people in this room dressed to the nines and these are your highest paying clients?

1:29.3

They are. Yeah. How much have these clients paid you? Some of them in the room right now.

1:33.9

I've paid me 100 grand. Raise your hand. Raise your hand if you've paid 100 grand to be here.

1:40.7

Okay. And then the other group would be at least 30 okay so my question is how do you charge a

1:49.3

client a hundred thousand dollars that's going to trigger a lot of people because the first thing

1:53.7

people are thinking this guy's a scam he's a rip off he's not he's not going to over deliver he's like

1:58.3

he's like a wolf and dressed in sheep's clothing or

2:01.6

something like that, right? Well, this is, and I'll say you're not. Thank you. So like, like,

2:07.9

and if you think that you just revealed insecurities about yourself, but that's okay. We're going to

2:11.5

break through that right now. Yeah. I had so, but I was like that because I had those stories

2:16.3

before I charge those. So I understand, like if you feeling that way, then was like that because I had those stories before I charged those.

2:17.9

So I understand.

2:18.9

I give you feeling that way, then it's justified because I used to think people who charge

2:23.2

that much, there must be some scam or they must be ripping people off or whatever it is,

...

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