Welcome to the Brute Strength Podcast, bringing you worldwide experts from all areas of health and fitness.

We cover training, nutrition, coaching, and mindset.

Welcome your host, Strength and Conditioning Coach, 2012 and 2013 CrossFit Games Channel, Michael Cajou.

Mind, Body, brute.

Welcome back.

This is Mike Cashew and you're listening to the Brute Strength podcast.

This week's guest is Matt O'Keefe.

Matt is the owner of Red Line Gear and the president of a company called Loud and Live Sports, which just bought the majority

shares of Wadapalooza earlier this year. And it also encompasses his work as an agent to a lot of

the top athletes like Matt Frazier, Katrin David's daughter, Cole Sager, etc. And I've gotten

kind of an inside look at Matt's success over the past

five or so years. He's actually even stayed at my grandma's house in New Roads, Louisiana.

And I wanted to give him the platform to just talk about how he's become so successful,

because I think all of us can learn something from it.

The way that he does business is very ethical and he does it in service of others and to

create value for others. So we start to show off by talking about how he got started as an agent

by meeting Matt Fraser, how he almost got Matt kicked out of the 2014 games.

That's a great story here. And then we go into his career, all of his career changes and what he

credits to his success over the past 10 years. Finally, we talk a lot about the changes that are

going on in the CrossFit games and whether or not it will succeed long term.

And if anyone knows, I feel like it's him because, as I said earlier, he is really at the forefront of the sport of fitness now.

So before we get started, if you haven't done so already, please head to iTunes,

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