HVAC Social Media, AHR & AMRAD Capacitors w/ HVAC_ASH
HVAC School - For Techs, By Techs
Bryan Orr
4.9 • 1K Ratings
🗓️ 10 March 2022
⏱️ 36 minutes
🧾️ Download transcript
Summary
Ashley (aka hvac_ash) joins the podcast to talk about how HVAC fits into social media, AHR 2022, and AmRad capacitors. Ashley works with Global the Source on the sales and distribution side of the business.
Becoming an HVAC influencer is smart, especially when there is a dedicated audience in the industry. When you gain traction online, that can branch into marketing, which helps get the word out even more. It's also a great way to make connections organically once you have traction and learn from others' industry-related content.
Ashley also has firsthand experience with the HVAC trade's obstacles for women. She believes that making groups like Women in HVACR more marketable and focusing on recruiting young women will help break those barriers down. There needs to be more effort to the recruiting process than just posting ads and job postings on social media.
Global the Source is a distributor of AmRad products, including the well-known American-made capacitors and Turbo line of start capacitors (Turbolytic) and hard start kits (TES5). The quality of the AmRad capacitors' foil and the oil has been tested widely, even on the HVAC School YouTube channel; the conclusion is that AmRad capacitors are made of high-quality materials and last longer than many others.
Ashley and Bryan also discuss:
- What it means to be a master distributor
- Being an HVAC influencer on Instagram
- Visiting AHR as an influencer and sales professional
- Strategic recruiting for underrepresented demographics
- AmRad's Turbo product family
- New AmRad products for failed run capacitors and stuck relays
Follow Ashley on Instagram (hvac_ash) and DM her with questions or email her at ashleyl@globalthesource.com. Learn more about Global the Source and some of the AmRad products at https://globalthesource.com/.
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Transcript
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| 0:00.0 | This episode of the HVAC School Podcast is brought to you by our partners. |
| 0:09.9 | Refrigeration Technologies. |
| 0:11.6 | Refrigeration Technologies can be found at Refriger tech.com. |
| 0:15.0 | They make all kinds of great products and chemicals for the HVAC trade. |
| 0:18.7 | Specifically, one that I love is called Wet RAG. |
| 0:21.3 | Wet RAG. |
| 0:21.9 | Kind of works like a wet rag, but it's easier to use. |
| 0:24.5 | You can pack it around valves. |
| 0:26.3 | You can use it to protect the liquid line dryers and compressors |
| 0:29.4 | or accumulators or whatever you happen to be braising in. |
| 0:32.0 | And then when you're done, you can just return it to the canister. |
| 0:35.1 | If you need to rejuvenate it, just use a couple little drops of water in it |
| 0:38.9 | and it will rejuvenate and be ready to use next time. |
| 0:41.9 | That is Wet Rag from refrigeration technologies. |
| 0:44.8 | Find out more at refriggedec.com. |
| 0:48.3 | carrier and carrier.com. carrier has been a long-term sponsor of the podcast. They've made it possible very early on for us to do |
| 0:56.4 | what we do and they are the products that we sell day in a day out. Everything from |
| 1:00.7 | single-stage equipment all the way up to the Green Speed Extreme, one of the most efficient |
| 1:06.1 | products on the market today. |
| 1:08.3 | Find out more about what Carrier has to offer and about becoming a carrier dealer by going to carrier.com. |
| 1:15.0 | Field Piece and Field Piece.com. Field Piece makes the entire suite of job link probes, |
| 1:20.0 | everything from monometers to induct |
... |
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