HVAC Secrets to Grow from Zero to 30M in Less Than 5 Years

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 30 July 2021

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ismael Valdez is the owner and COO of Nexgen Air, a company based out of Orange County, CA. Founded in 2015, Nexgen grew to become the #1 HVAC (heating, ventilation and air conditioning) company in Southern California in a span of barely 5 years. With more than 15 years of experience and a commitment to provide the best service to his customers, Ismael has helped solidify the exponential growth of Nexgen.

In this episode, we talked about recruitment, customer relationship management, profitability...

Transcript

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0:00.0	Google will only work efficiently if people know who you are.
0:04.0	Like when people search AC repair and on Tustin and Orange, whatever,
0:08.0	guess what? If NextGen and Bob Skidding in there and Paul's getting in there pops up,
0:13.0	they're probably going to go to Next Gen. Why? Because they've seen it at the Angel Stadium.
0:16.0	They heard it on TV, on radio. They seen it on TV, they seen our billboards everywhere. They're going to be like, oh, that's that company.
0:21.9	Boom, click it.
0:22.6	They call us right away, right?
0:24.5	So we use the billboard for the brand awareness to be able to convert all those
0:28.4	platforms into calls, into leads, into revenue.
0:31.3	So to me, it's working.
0:32.8	What I recommend it to people, I would tell people, hey, do your market research, find out what works for you.
0:38.9	Track it.
0:39.8	Don't just track the number of costs.
0:41.4	Track the conversion, track the average check it, track the revenue that's coming in, track the profit, right?
0:46.8	And go with it.
0:47.7	And make that educated decision.
0:49.2	So don't go based on what works for me.
0:51.2	Welcome to the home service expert, where each week, Tommy chats with world-class entrepreneurs
0:56.8	and experts in various fields, like marketing, sales, hiring, and leadership to find out
1:02.6	what's really behind their success in business.
1:05.9	Now, your host, the Home Service Millionaire, Tommy Mello.
1:13.0	Welcome back to the Home Service Millionaire, Tommy Mello. Welcome back to the Home Service expert.
	...

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