Hush Blankets - Unlocking Your Potential Through Optimal Sleep
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 25 October 2020
⏱️ 48 minutes
🧾️ Download transcript
Summary
Essentially, stress skyrocketed during the shutdown and lots of people purchased the Hush Blanket to help them. Why? In effect, it was the countless hours they put in obsessing about the product's science and effectiveness.
They realized that this product was more than just another blanket. It was going to change the way you sleep. It would unlock your full potential in terms of your brain, energy, and more while helping reduce stress and anxiety.
In part two, Aaron discusses:
- How their blanket unlocks your full potential;
- Why the science behind the product is so important;
- Why they are a problem-solution brand;
- Why he sends out 100+ text to customers per day;
- Why people feel bad that their friends don't have one;
- How the pandemic allowed entrepreneurs a way out of bad businesses;
- And so much more that we can list here on entrepreneurship so please listen if that's your cup of tea.
For more on Hush Blankets, visit: https://hushblankets.com/
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Transcript
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| 0:00.0 | Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, |
| 0:12.0 | and he's not your average host. |
| 0:14.4 | This is The Story of a Brand with your host, Ramon Vela. |
| 0:21.3 | But I want to say one thing back just quickly on the whole point with the pandemic and stuff, |
| 0:25.4 | I mean, it's timely and there's so many people listening to it. |
| 0:27.7 | I think what the pandemic also did for a lot, a lot of business owners, |
| 0:31.2 | was it finally gave them the excuse and it removed away the fear to finally let go of the business that was holding them |
| 0:40.9 | down or that just wasn't worth it for them but they were maybe babying it for years and and it was |
| 0:46.8 | just a horrible thing that they just didn't want people to think that they failed and then now the |
| 0:52.1 | pandemic came in and it gave them a clean excusable excuse |
| 0:57.1 | excuse right on a platter and said here's your scapegoat if you want to stop doing this you can do this |
| 1:02.0 | now and nobody will judge you and nobody will you know no one will think you're bad at a bad entrepreneur |
| 1:06.5 | or a bad business person because now you can say oh oh, well, you know, the pandemic shows down |
| 1:11.3 | or whatever. And I know it, you know, and it's a beautiful thing. It's not a negative thing, |
| 1:16.2 | but it was, for a lot of my friends that had happened to, and, you know, they've never been |
| 1:21.1 | happier now that they no longer have that, you know, that business or that job or whatever |
| 1:26.2 | it was that was holding them down. |
| 1:36.1 | Well, by now everyone should be thinking about Q4. It's going to be the biggest that we've ever seen for e-commerce. Well, and if you haven't put together your strategy, it's not too late. Mute 6, |
| 1:43.1 | the agency with $4 billion in revenue for D2C brands, can make sure you're prepared for the holiday season. |
| 1:49.6 | They have a webinar coming up on October 29th about exploratory channels, and of course you've been hearing a lot about TikTok and Amazon, |
| 1:57.3 | while the experts at Mute 6 will give you the tools you need to take advantage of this immense |
| 2:02.6 | opportunity on these platforms. |
... |
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