Huggies Dads on Diaper Boxes Campaign Goes Viral
Business Wars Daily
Wondery
4.6 • 716 Ratings
🗓️ 24 July 2019
⏱️ 6 minutes
🧾️ Download transcript
Summary
Today is Wednesday, July 24, and we’re looking at Huggies vs Pampers.
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Transcript
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| 1:05.6 | Thank you. McMillan Online Community. From Wondry, this is Business Wars Daily on this Wednesday, July 24th. |
| 1:10.5 | A Chicago dad is reeling from newfound |
| 1:12.8 | celebrity of the most surprising kind, and what happened to him, says a lot about our changing |
| 1:17.7 | culture, not to mention some very smart marketing on the part of Huggies diapers. Earlier this month, |
| 1:23.3 | Huggies, owned by Procter & Gamble, introduced a new line of premium, more sustainable diapers. |
| 1:28.9 | On its glossy black boxes are photos not just of babies or babies and moms, but for the first time, babies with fathers. |
| 1:36.8 | One of those boxes features African-American model Orlando Phillips holding a winsome one-year-old girl. |
| 1:43.3 | The campaign is surprising since for decades |
| 1:45.5 | fathers have been the butt of jokes, not to mention huge frustration when it comes to diaper |
... |
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