Hey Prime Members, you can listen to Meninblazers ad-free on Amazon Music. Download the app today.

You're listening to the Meninblazers Media Network, Suboptimal Radio.

In an alternative timeline, Son and Femino would be Liverpool's frontline.

Our one and two choices were Femino and Son. Son was cruelly sent to Spurs and we got Christian Ben Deppi instead.

Life Truth, we all know the most important part of football is winning the transfer window.

And my guest today knows how to win a transfer window.

He's built a squad that can lift the Premier League title.

He's a Doctor of Physics for real.

That's not my hyperbole.

And he led Liverpool's Industry standard data analytics division from 2012 to

2023, wrote a quite brilliant book about it that I know so many of you enjoyed. It's called

How to Win the Premier League. Now his consultant group Ludenautics works with teams all over

the planet. His first appearance on this network was honestly the stuff

of instant classic. I'm thrilled to welcome back. It's Dr Ian Graham. Hello, Roger. Instant

classic. That's high praise and your track suit's a bit of a classic as well. Nilsartis,

Nis the optimum. I love it. Nothing but the mediocre. And Everton's slogan's got to have the word

nil in it, right? Why your arm off for a nil nil, Droryon. You're drinking your water out of a very humble bragged champions winning glass, which I am countering with a completed utter blank one. Still waiting, still waiting. It's coming. But the transfer window, it's become an

entity almost to itself, bigger than football. I mean, Fabrizio Romano can kind of live on

rumors all year, but appears to reverse hibernate and not sleep in the months when the transfer window

is open. Some fans prefer the buying and the selling more than the actual football.

You know, as a former club executive, how do you experience it?

Are you just like in a basement, in an undisclosed location, just tracking every move with, like, photos, old newspapers and string?

...