How YouTube Podcasts Decided the 2024 Election

The Colin and Samir Show

Colin and Samir

Business

4.9 • 665 Ratings

🗓️ 9 November 2024

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

A media analysis and discussion about the 2024 U.S. Election largely being called "The Podcast Election." 00:00 Trump vs Harris, by the numbers 05:02 Available Time Spent is the key 07:43 Media Comparison, Trump vs Harris 11:16 How Media & Politics Have Evolved 13:43 Presidential Podcast Teams 16:49 What's Next? 23:44 Takeaways for Creators Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	In the lead-up to the 2024 election, Donald Trump went on 14 podcasts that got 124 million views on YouTube.
0:07.9	And Kamala Harris went on five podcasts that got 4 million views.
0:12.3	Ray Chow from Box said that every presidential election is a snapshot in time of the media landscape.
0:18.2	And this election is being referred to all over as the podcast election.
0:22.8	And a lot of those podcasts took place on YouTube. So what exactly is the state of the media
0:28.8	landscape right now? That's going to be the basis for the discussion of today's episode.
0:33.2	All right. So in this episode, we're going to break down the details of the podcast election.
0:38.0	We're also going to talk about what that showed us about the state of YouTube.
0:41.7	The Colin and Smirr episode about politics doesn't happen often.
0:44.9	Let's get into it.
0:45.7	But it's happening.
0:46.3	It's happening.
0:46.9	Here we go.
0:47.4	Buckle up.
0:54.1	The past couple months feel like they've been like really...
0:56.8	Like a fever dream?
0:57.5	Yeah, like really wild to watch this play out and specifically play out across YouTube.
1:02.8	So last night, I just opened a Google spreadsheet and just wrote Trump and Kamala.
1:09.8	And I just started filling in the blanks of what shows
1:13.1	did they do on YouTube specifically. Like I just searched their names and tried to find. I might have
1:18.5	missed some, but let me tell you the ones that I found. I'll start with Kamala because that was a
1:22.1	shorter list. Okay. So the ones that I could find were call Her Daddy, which is a massive podcast.
	...

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