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Something You Should Know

How Your Sense of Taste Really Works & Why Sports Fans Care So Much

Something You Should Know

Mike Carruthers | OmniCastMedia

Science, Social Sciences, Health & Fitness, Self-improvement, Education

4.64K Ratings

🗓️ 8 January 2026

⏱️ 48 minutes

🧾️ Download transcript

Summary

Driving with a cold might seem harmless — but research suggests even mild illness can seriously impair reaction time, focus, and judgment. Could driving while sick actually be more dangerous than driving drunk? This episode begins with some surprising evidence about what happens when you get behind the wheel with a cold or flu. https://www.dailymail.co.uk/health/article-2283323/Dont-sniffle-drive-Driving-cold-dangerous-drunk-driving.html Why do some people love foods that others can’t stand? And why do foods you hated as a child sometimes become favorites later in life? Taste feels subjective, but it’s driven by biology, psychology, memory, and expectation. Beth Kimmerle joins me to explain how taste and flavor really work — and how our preferences can change over time. Beth is a sensory science expert who literally tastes food for a living (yes, her tongue is insured). She’s founder of Attribute Analytics and author of several books on sweets and flavor, including Chocolate: The Sweet History. (https://amzn.to/4s92MEB). Being a sports fan can feel deeply personal — victories feel like our wins, losses feel painful, and loyalty can last a lifetime. But why does sports fandom inspire such intense emotion? What psychological needs does it fulfill? And why do fans speak in terms of “we” instead of “they”? Aaron C.T. Smith explains what drives sports fandom and why being a fan can be so powerful. He is professor of management at Newcastle Business School, University of Newcastle, and author of The Psychology of Sports Fans.(https://amzn.to/49a5yRc) And finally — who wakes up grumpier in the morning, men or women? There actually is research on this, and it reveals some surprising insights into mood, sleep, and biology. https://www.dailymail.co.uk/health/article-2292195/Its-official-Women-ARE-grumpier-men-mornings.html Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Olivia Culpo here to tell you all about the launch of the new Abercrombie spring denim collection,

0:05.5

made the way denim should feel. Their denim has always been a staple in my wardrobe and has a wide range of fits,

0:11.4

styles, and washes. Every jean is available in both their classic fit and viral curve love.

0:17.5

Shop in the app, online, and in stores.

0:36.3

Today on something you should know, how driving when you have a cold can be more dangerous than driving drunk.

0:38.3

Then a look at all the things that influence how food tastes.

0:43.3

How does packaging, how does marketing, how does color or storytelling literally change how something tastes?

0:51.3

As researchers, we know that people can rate the exact same products higher

0:55.5

if the marketing feels more premium.

0:58.0

Also, who's more likely to wake up grumpier, a man or a woman, and the psychology of sports

1:05.2

fans? Why do people identify so strongly with teams and athletes?

1:10.4

We know from research fans are twice as likely to change their marriage partner as they are their sporting team allegiance.

1:16.6

But what's beautiful about sport is that that love, you know, tends not to diminish, you know, unlike our romantic partners with whom we get bored.

1:24.6

All this today on Something You Should Know.

1:29.0

Why do growing businesses love working in Slack?

1:31.8

Let's ask Christia Ari Bikes.

1:33.7

Running things in Slack saves me so much time.

1:36.3

AI summaries save 97 minutes per week.

1:39.5

What say you?

1:40.4

Rocks from Gosney.

1:41.4

Slack helps us build community.

1:42.9

It helps us build connection.

...

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