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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW YOUR BASE SALARY MAYBE HOLDING YOU BACK IN SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 14 January 2026

⏱️ 38 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERYΒ  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'SΒ  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

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Email me additional questions: briangburns@me.com

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β€” SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

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They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

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It would pay for itself if I closed only one new deal of $X value.

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Please let me know by Friday if I can move forward with this 1 year course.

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Thanks,

ME

Here are some student interviews from the courses:Β 

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β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

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Transcript

Click on a timestamp to play from that location

0:00.0

Most of us have one or two things to sell.

0:04.1

Or we have a bunch of maybe even a portfolio of products,

0:09.4

but typically they're around a particular problem or a keystone product

0:16.1

and the rest kind of fall in behind them.

0:19.7

Today we're talking to a manufacturer's rep who has 25

0:23.3

companies behind him. And this can be both good and bad. The bad part is you've got to, people are

0:33.5

going to ask you, so what do you do? And you could give them the 25 answers,

0:39.2

or you've got to like quickly get it about them

0:43.2

and finding out what particular thing is top of mind right now

0:48.2

and how you can map that back to one of the 25 products that you sell.

0:54.3

The other thing that being a manufacturer's rep gets you is it's a commission only sales

0:59.6

role.

1:00.9

And although most of us with big base salaries would look down at this, I look up at it.

1:08.8

Because if you're on commission only, your judgment skills, how you spend

1:14.2

those 24 hours that you get every day is critical. And if you do it well, you get paid really well.

1:23.3

If you do it not so well, you don't. And this is one of the things that we teach in both courses, because the prioritization of our time is critical.

1:35.2

Because typically we're working on about 80% of these deals that either it's too early,

1:42.7

it's not going to close within the window of your comp plan or

1:46.7

your territory plan, and you're not going to get paid for it.

1:51.4

And is this completely unavoidable?

1:53.6

Of course not.

1:54.9

But if we're able to kind of flip that over, where we spend 80% of our time on the very best deals, the 20% that

...

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