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Ben Greenfield Life

How You’re Being Manipulated By The Sports Drink Industry And What You Can Do About It.

Ben Greenfield Life

Ben Greenfield

Education, Fitness, Self-improvement, Health & Fitness

4.65.2K Ratings

🗓️ 20 June 2012

⏱️ 39 minutes

🧾️ Download transcript

Summary

We've been lied to by the sports drink industry, including "reputable" companies like Gatorade. And people are dying because of it, especially during endurance events like marathons and triathlons. So what can you do about it? You're about to find out. Dr. Timothy Noakes, who I first interviewed in the podcast "The Death of Gatorade [...]

Transcript

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0:00.0

Hey folks, it's Ben Greenfield and with me today is Dr. Tim Knokes, the South African

0:10.1

physiologist who has been on this show in the past and has shared with us a great deal

0:19.4

of valuable knowledge about electrolyte intake and also about something called the central

0:24.8

governor. And today we're going to be discussing some of the concepts that Dr. Knokes lays out

0:30.5

in his new book, which is called Water Logged, the serious problem of over-hydration in

0:36.8

Endurance Sports. I read this book, I finished it a couple of weeks ago and it's pretty

0:42.7

mind-blowing in terms of the amount of knowledge that it contains that you never ever learn.

0:49.3

You know, and I spent five years in university learning what was supposed to be everything

0:54.4

you need to know about how to fuel the human body during exercise and did not learn

0:58.2

any of the stuff that Tim talks about in his book. So Dr. Knokes, thanks for coming

1:03.6

on the call today. Thank you, Ben. I appreciate you having me back again.

1:08.3

So let's jump right in. You start this book out with the case study about this girl named

1:16.0

Cynthia Lucero, who is going to run the Boston Marathon. Can you talk about what happened

1:21.7

there and why it's a perfect way to outline why this book needs to be written?

1:27.5

Well, the tragedy for Cynthia is that we predicted this was going to happen. I predicted in 1992,

1:33.5

we had the Editors of Runners World here, sorry, it was 1993, and we had the Editors of Runners World

1:39.7

here, including Ambi Berff, who wrote the introduction to my book. And the first lady had died

1:46.5

from this over-drinking during the Valley of the Giants race in California, that very weekend.

1:53.5

And I said, Ambi, there are going to be many more American females who are going to die in

1:58.2

marathon races, unless we do something about it, because you guys are over-promoting drinking

2:04.3

in the United States, and it's going to have tragic consequences.

2:09.3

And so the next case that occurred was in the Chicago Marathon in 1998. But that case,

...

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