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The Rich Somers Report

How You Can Use AI to Level Up Your Business | Scott Empringham E240

The Rich Somers Report

Rich Somers

Business, Investing

5.01K Ratings

🗓️ 10 September 2024

⏱️ 49 minutes

🧾️ Download transcript

Summary

On today's episode, Rich sits down with Scott Empringham to discuss how AI is disrupting the marketing game, how to create an entire marketing plan utilizing AI, and how he generated $1 billion in sales while working with Ford Motor Company. Scott Empringham is an owner/CEO of Empringham Media Group, a turnkey AI-Powered digital marketing agency that helps clients accelerate their growth. With over 20 years of experience in marketing communications, online marketing, and creative direction, ...

Transcript

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0:00.0

What he put on me was something really interesting. He said, right now you're looking at all the things that you have to do?

0:04.8

He goes, but what you're not doing is looking at what your kids are seeing right now.

0:09.5

Do you want your kids to see somebody who didn't give up and still failed or didn't even

0:15.8

fucking try and that that got to me that got to me and I thought to myself I would

0:21.0

rather have my kids see somebody who gave it a thousand percent and

0:25.2

failed than somebody who didn't try.

0:28.3

Welcome to the Rich Shummers report where we talk real estate, business and

0:31.7

wealth building all while keeping it real.

0:33.9

No fluff, no BS.

0:35.5

I hope that you enjoy the show.

0:37.0

All right guys, welcome to another episode of the report. Today, we got a little sunshine outside and somehow it's already the month of September, but I'm excited because I got a special guest who specializes in a technology that's really

0:54.0

changing the world right now a little AI marketing I got my man Scott

0:58.0

Emperingham Scott welcome to the show thank you for having me yeah man

1:01.2

appreciate you coming down I think it was was our guy Kyle Gorman who initially connected us and you're out here in Laguna so not too far, man.

1:08.4

I appreciate you coming down.

1:09.4

My pleasure.

1:10.4

Likewise, dude.

1:11.4

So I always say man like there's technology right now is just it's not

1:15.3

slowing down. It's continuing to evolve quicker and quicker. We got social media. We got AI.

1:21.2

And I would say the entrepreneurs out there, the business owners, the folks that are moving the needle, if they're not taking advantage of the technology that's out there, it's very hard for them to compete with the folks that are.

1:32.0

But regarding AI marketing man, I

1:34.4

wanted to give us a brief overview of what that is and what do you do in the space?

...

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