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Something You Should Know

How Word-of-Mouth Marketing Really Works & Why Your Dog Loves You So Much

Something You Should Know

Mike Carruthers | OmniCastMedia

Social Sciences, Science, Health & Fitness, Education, Self-improvement

4.54.3K Ratings

🗓️ 26 September 2019

⏱️ 48 minutes

🧾️ Download transcript

Summary

Your taste in music can have a big impact on who you are attracted to and who is attracted to you. Whether you like jazz, country or classical music, listen to discover who you are most likely to get along with and who to shy away from. http://www.medindia.net/news/Music-Predicts-Sexual-Attraction-80223-1.htm Word-of-mouth marketing is considered to be one of the most powerful and effective methods to spread the word about an idea, product or service. So who starts word of mouth marketing and what causes it to spread? Ted Wright, CEO of a marketing firm called Fizz and author of the book Fizz (https://amzn.to/2lLeUiA) is an expert on this topic. Listen as he joins me to explain how word-of-mouth marketing works and how you can make it work for your ideas or business. The air in your home is probably not as clean as you think and probably not as clean as it could be. Listen to hear how you can easily make your indoor air a lot healthier. (Jeff May, author of "My House Is Killing Me!" (https://amzn.to/2nhDZ5c) Ever wonder why dogs and people get along so well – and have for centuries? Canine researcher Dr. Clive Wynne, founding director of the Canine Science Callaboratory at Arizona State University and he is author of the book Dog Is Love: Why and How Your Dog Loves You (https://amzn.to/2l4STLc) joins me to explain the amazing bond between you and your dog and how to make it even stronger.  This Week’s Sponsors -Babbel. To learn a language go to www.Babbel.com and get a whole year of access to Babbel for as low as $3.50 a month! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

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0:36.0

Offered to US residents by Web Bank, who determines qualifications for and terms of credit.

0:43.0

Today on something you should know, how liking certain types of music makes you more or less attractive to others.

0:52.0

Then, ideas catch on because of word of mouth marketing.

0:56.0

And it all starts with the same 10% of the population called influencers.

1:01.0

Are you one of them?

1:03.0

In the 10% of the US population that is an influencer, they have three particular personality traits.

1:09.0

They like to try new things because they're new.

1:12.0

They like to share stories with their friends, and they're intrinsically motivated.

1:17.0

Also today, how to make sure the air in your home is really clean, and it probably isn't.

1:23.0

Plus, a look at why dogs and humans bond so well.

1:27.0

The secret of dog success around people is that dogs really love people.

1:33.0

That's why they're so special to us and why we take care of them.

1:37.0

Because they tell us how much they care about us.

1:40.0

All this today on something you should know.

1:44.0

Say goodbye to condensation and hello to glorious spring mornings.

1:49.0

It's not just street-crew windows you can achieve with a carcature window vac.

...

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