How Women Startup Founders Can Start Using AI Confidently to Grow Their Business
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 2 September 2025
⏱️ 53 minutes
🧾️ Download transcript
Summary
Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE
Most women startup founders know they should be using AI. Knowing where to actually start is a completely different problem. In this episode of Dear FoundHer, Lindsay Pinchuk sits down with Dr. Nici Sweaney, global AI authority and founder of AI Her Way, to make that starting point finally feel manageable. Dr. Sweaney has advised over 60 organizations on AI adoption, built a seven-figure company around ethical AI education, and has spent the last two years teaching female founders how to use these tools in ways that actually work for their businesses. If you have opened ChatGPT once, felt overwhelmed, and then closed it, this episode is for you.
Dr. Sweaney shares one of the most grounded real founder stories about building something significant from scratch with no business background, and she connects that experience directly to how she teaches AI. Her core framework is simple: stop thinking about these tools as software and start thinking about them as a blank-slate intern who needs context, direction, and clear expectations before you can trust them to represent your brand. She covers how to set up your chats, how to protect your data and your clients, how to use AI as a genuine thought partner when growing a business starts to feel isolating, and why she recently made the switch to Claude. What it's really like to be a founder, she says, is figuring things out in real time, and AI done well is just one more tool that lets you do that faster and with less weight on your shoulders.
This episode is for any woman who wants to start using AI with confidence but has no idea where to begin, and equally for the female founders who have been dabbling but suspect they are barely scratching the surface. Dr. Sweaney is direct about the ethical dimension too: these tools are designed to please you, which means your own critical thinking has to stay in the room every single time. Right now there is a narrow window to get ahead of this, and the women who move first, thoughtfully and on their own terms, are the ones who will not be playing catch-up later.
Episode Breakdown:
00:00 AI for Small Business Success with Dr. Nici Sweaney,
01:57 Career Pivots: From Academia to AI Entrepreneurship
06:55 What AI Her Way Offers to Women Startup Founders
08:52 Understanding AI vs Generative AI
13:19 Training AI Like a Blank Slate Intern
18:24 Practical Ways Women Entrepreneurs Can Use AI
22:43 Why Claude Is Dr. Sweeney’s Favorite AI Tool
26:06 Best Practices for Using AI Confidently
30:25 What Ethical AI Really Means
35:12 Inside the AI for Impact Hub
38:15 Building a Seven-Figure Business with AI
41:35 Three Essential AI Tips for Female Founders
Connect with Dr. Nici Sweaney:
Access a free 14-day trial of Dr. Nici Sweeney’s Gen AI Essentials course: https://pages.aiherway.com.au/14-day-gen-ai-dear-foundher
Dr. Nici’s Instagram: https://www.instagram.com/ai_herway/
Get on the waitlist for Marketing Made Simple for Small Business: https://lindsaypinchuk.myflodesk.com/waitlist
Follow Dear FoundHer on Instagram: http://www.instagram.com/dearfoundher
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Transcript
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| 0:00.7 | Welcome back to another episode of Dear Founder. I'm Lindsay Pinchuk, your host. And in just a minute, |
| 0:05.2 | you're going to hear today's guest, Dr. Nikki Sweeney, share not only how she became an AI expert, |
| 0:10.7 | but how she applies AI to almost every part of her life and how you can too. She's also going to share |
| 0:17.3 | how you can get started with AI simply and effectively for your small business. |
| 0:22.5 | Like so many of you, AI is something I too am just getting started with. |
| 0:26.7 | What I love about this conversation is that Nikki talks about how to use it ethically. |
| 0:31.8 | She also talks about how to use it without becoming overwhelmed. |
| 0:36.3 | And if you've been around here for a while, |
| 0:38.1 | you know that easy and simple are words I love when it comes to building and marketing your |
| 0:42.6 | business. Nothing has to be hard or complicated. With over 25 years of experience, I recently |
| 0:48.9 | realized I had so many simple tips and strategies to give to you to apply to your own business. So I launched |
| 0:55.8 | my newsletter, The Found Her Files. Every week, straight to your inbox, you'll receive a short |
| 1:02.0 | lesson or a tip, plus more in-depth and behind-the-scenes stories about businesses, applicable |
| 1:07.0 | strategies, and our favorite female founded brands to watch and support. |
| 1:11.5 | The Found Her Files is no fluff, no gatekeeping, just what works because we're better together. |
| 1:16.3 | Make sure that you subscribe to the Founder Files. I've linked it in the show notes. |
| 1:20.4 | Our free edition drops every Tuesday. And if you want more, including access to Q&A with me, |
| 1:25.5 | you can upgrade to our premium version. Check it out in the show |
| 1:28.8 | notes and let me know if you have any questions. But for now, on to today's show. Welcome to |
| 1:35.8 | Dear Founder, the podcast that pulls back the curtain on what it really takes to build and grow a |
| 1:41.8 | successful business. No gatekeeping, no fluff, just real talk. |
| 1:47.3 | I'm your host, Lindsay Pinchuk, award-winning entrepreneur, founder, and proud member of the 1% |
... |
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