Connecting Science and Soul: Ara Katz on Building Seed Health
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 9 September 2025
⏱️ 48 minutes
🧾️ Download transcript
Summary
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Ara Katz never set out to build a probiotic company, yet a deeply personal turning point led her back to her passion for science and ultimately to the creation of Seed. In this episode, Lindsay Pinchuk talks with Ara about how her path through film, tech, and entrepreneurship came full circle when she discovered the potential of the microbiome and its deep connection to gut health, immunity, skin, and overall wellness.
Ara shares how Seed developed its science-first approach to gut health, why customer experience is inseparable from scientific credibility, and how design and storytelling can make complex research feel human. She also reflects on the hardest part of scaling a values-driven company: holding fast to what must remain sacred while still making the compromises that growth demands.
Ara leaves behind advice that feels both wise and lived: resist the urge to follow someone else’s recipe, ground your work in love, and hire operational support early so you can stay focused on the work that matters most to you.
Episode Breakdown:
00:00 Meet Ara Katz and the Story Behind Seed
06:39 A Miscarriage That Changed Everything
12:03 Understanding the Microbiome and Gut Health
20:03 The Science and Innovation Behind DS01
29:20 Why Customer Experience Builds Trust
34:18 Challenges of Scaling with Integrity
45:01 Actionable Advice for Female Founders
Use FOUNDHER for 25% off your first month at seed.com. Can be used on DS-01®, PDS-08®, VS-01™. No expiration date
Connect with Ara Katz:
Register for our FREE Sweep Workshop: The No Fluff Marketing Framework for Small Business Owners
Get on the waitlist for Marketing Made Simple for Small Business
Check out today’s female founded brands:
Suzanne Scheer, J.D., CLTC®, Register for her webinar
Ripley Rader Black Ponte Knit Wide Leg Pant
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Transcript
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| 0:00.0 | Welcome back to another episode of Dear Founder. I'm Lindsay Pinchuk, your host, and in just a minute, |
| 0:06.0 | you're going to hear me talk to today's guest, Ara Katz, co-founder of Seed Health, about the |
| 0:11.4 | importance of your customer's experience and how the experience you provide to your community |
| 0:16.2 | helps retain them as customers. If you've been around here for a while, you know how much your experience |
| 0:22.6 | means to me as well. Dear Founder started as a podcast four years ago, but it's grown into a |
| 0:28.5 | movement for women business owners over the age of 40. This was able to happen because you asked |
| 0:35.3 | me for things, a mentorship, events, an online networking forum, and now our |
| 0:40.5 | newsletter. And because your experience with dear founder is so important to me, I obviously |
| 0:46.5 | have done everything in my power to deliver. What I aim to provide you with is a 360 degree |
| 0:53.1 | experience with information, resources, support, and community |
| 0:57.1 | around every corner. You can be as involved as you want. Dear Founder is designed around your |
| 1:02.6 | feedback and suggestions to give you everything that you need to find success in later in life |
| 1:08.1 | entrepreneurship. If you haven't already, please make sure that you subscribe to our newsletter |
| 1:12.9 | of the Founder files. It's linked in the show notes. |
| 1:15.6 | And if you've been thinking about our group mentorship, marketing made simple for small |
| 1:19.4 | business, our fall cohort is opening soon. |
| 1:22.6 | Make sure that you get on the wait list also linked in the show notes. |
| 1:26.3 | But for now, on to today's show. |
| 1:29.7 | Welcome to Dear Founder, the podcast that pulls back the curtain on what it really takes |
| 1:35.5 | to build and grow a successful business. No gatekeeping, no fluff, just real talk. I'm your |
| 1:42.6 | host, Lindsay Pinchuk, award-winning entrepreneur, and proud member of the 1% of female founders who've led their company to an acquisition. |
| 1:52.2 | I bootstrapped my first company from $500 to seven figures before selling it. |
... |
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